Kathryn Werthman

- Supported the DIYZ mobile app team with web and digital marketing design, with UX design, email design and development, and digital media. - Work with the Global Customer Experience (GCX) team on all SBD brands, developing their digital marketing creative voice through, UX design, marketing assets and boosted campaigns. - Built out creative processes and developed e-Commerce templates to streamline asset development. - Manage a team of junior and mid-level designers and direct their work so that it supports each brand’s initiatives.

- Developed branding for each new beer and redesigned old staple packaging. Coded and streamlined email development by implementing templates for email campaigns. - Redesigned Duclaw.com by building out wire frames and digital designs to be handed off to the developers.