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Marketing

Former PUMA Senior Manager | Marketing, Branding & Communications

Digital & Media

PUMA AROUND THE WORLD

The "PUMA Around the World" project is a video series that offers an inside look into PUMA's global offices, highlighting the unique cultures and vibrant communities that define each location. Launched in August 2024, this initiative aims to showcase PUMA's most valuable asset: its people. The series provides glimpses behind the scenes, revealing the distinct vibes and collaborative spirit that permeate PUMA's workplaces worldwide. From the headquarters in Herzogenaurach, Germany, to offices in cities like Barcelona, Spain, each episode celebrates the diversity and unity of the PUMA family. The project underscores PUMA's commitment to inclusivity, creativity, and the shared values that connect employees across more than 20 different offices globally. By featuring real employees and their experiences, "PUMA Around the World" authentically portrays the company's dynamic work environment and fosters a sense of community both within PUMA and with the broader public.

I’ve always been drawn to stories—those moments of connection where a brand’s voice resonates, where a message truly sticks. That’s what brought me into the world of marketing and branding, and it’s what’s kept me hooked ever since. My journey has been anything but typical. I’ve worked with global giants, local businesses, and everything in between, always searching for the unique thread that makes each brand special. I believe it’s not just about what you say but how you make people feel. That’s why my approach is rooted in intuition, creativity, and a whole lot of heart—because when a brand feels real and connected, magic happens. But there’s more to me than just crafting campaigns and strategies. I’m a traveler, a nature lover, and someone who finds deep joy in the simple things—like riding horses across open fields or lending a hand to street dogs I meet on my travels. It’s these experiences that remind me of the importance of kindness, connection, and the courage to see the world a little differently. If you’re looking for someone who brings not just skills but a fresh perspective, a bit of something different, and a genuine passion for what they do, we should talk.

Freelance Marketing Consultant

- Create and implement PUMA’s employer brand strategy, programs and tools for effective and compelling employer branding, talent strategies and employee experiences
- Developing HR communications (internal & external) concepts & calendar, including storytelling, digital communication, to show PUMA as a leading and innovative employer with career and development opportunities to attract the best & right talents in co-operation with the P&O team and global Employer Branding Team
- Driving the strategy and goals for PUMA Group in the following channels PUMA Career website/PUMA Group Digital Channels (FB & LinkedIn, Instagram) & Employer Rating Channels and to develop the digital landscape on a global scale
- Strategic development and execution of content creation, content calendar and community management of PUMA Group Digital Channels in co-ordination with global employer branding project team & PUMA HR team
- Responsible for about.puma.com/careers and the CMS management, maintenance & page optimization
- Lead of global project team Employer Branding and ensuring a global employer brand consistency.
- Responsible for defining & tracking success with defined KPI’s
- Budget & Team responsibility

Senior Manager Employer Branding 

- Technical and disciplinary management of the Marketing team 
- Lead feedback and target discussions to ensure further development and well-being
- Responsibility for achieving the goals of the Marketing team, managing creative processes of the department, managing the marketing budget and coordinating external partners and agencies 
- Planned, conceptualised and implemented trade fairs and events
- Supervision of the consistent corporate identity and brand management
- Maintenance and innovative measure to further website development, managed CMS and SEO-activities

Marketing Team Lead

- Maintained knowledge of fashion trends and new styles 
- Used product & brand knowledge to sell DRYKORN clothes 
- Provided customers with a memorable shopping experience to ensure retention
- Worked as a team to ensure best service and environment

Sales Associate

Increased online interaction by 300% with implementing a long-term content strategy as well as a complete website relaunch. Bringing all departments together by regular meetings, knowledge exchange and constant re-evaluations of campaigns has been the single most-important factor of success.  


Digital Media & Community Specialist

Served as a human connection between Marketing and Sales to drive propane revenue in the B2B and B2C market. My tasks included large-scale presentations to partners , sales appoinments, lead management and trade show representations.


Key Account Manager

Serviced a client base in a region in North America that generated over $ 2,000,000 in annual revenue. I worked closely with internal departments to ensure the success of the planned campaigns, had full responsibility for direct customer service as well as all aspects of the campaign work including planning, placing and trafficking media buys.

Account Associate

Katharina Redelberger is a Former PUMA Senior Manager at Freelance in Dettelbach, Bavaria.

Katharina Redelberger

Katharina Redelberger

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