Katelyn Krueger
Brand Marketing and Creative Direction at Robertson Marketing · Cisco
San Francisco, CA
In My Own Words
Self-motivated design leader with more than six years of strategy and marketing experience. Focused on producing brand experiences that create, cultivate, and celebrate employees. Manage creative process and art direction for curated company merchandise collections.
Work Experience
Brand Marketing and Creative Direction at Robertson Marketing
Cisco2017 – Present
• Develops concepts and storytelling for the brand's image • Creates visuals, marketing campaigns, and creative direction for bi-annual brand collections • Responsible for developing new client relationships and maintaining existing ones • Works with vendors on product research and design • Focuses on cultivating brand fans and creating brand experiences https://merchandise-store.cisco.com/
Freelance Photography & Design
Katelyn Krueger2015 – Present
Documenting life's adventures through my photography blog, whether it be my trips to Canada and Mexico or roaming around the United States. I produce designs from my adventures with the help of mood boards, Lightroom, Indesign, Photoshop, dark rooms, and social media sites. With constant need to inspire adventure I look to artists around me for advice and expertise.
Google Brand and Marketing at Robertson Marketing
Google2016 – 2016
• Assists in storytelling for the brand's image • Creates visuals and marketing campaigns for bi-annual brand collections • Focuses on cultivating brand fans and creating brand experiences https://shop.googlemerchandisestore.com/
Marketing Team
Slug Magazine2016 – 2016
• Execute SLUG sponsored and attended events • Examine marketing strategies to gain SLUG brand visibility
Studio Management
Photo Collective Studios2016 – 2016
• Consult photographers on shoots • Streamline studio communications • Cultivate relationships with clients for event planning
Marketing & Sales
White Elephant Exchange & Boutique2015 – 2016
• Leveraged social media marketing skills to create effective advertising campaigns • Increased monthly store traffic by 75% through digital promotions • Captured photos for social media that created a new direction for brand's image • Created visual merchandise displays that attracted consumers to valuable products
Assistant Manager / Head Visuals
Quiksilver2013 – 2015
• Provided flagship store with the visual merchandising direction • Directed store operations, ensuring exceptional performance and specialized customer service • Mentored and trained a team of 10+ associates • Delivered the weekly reports and communicated with headquarters • Assembled articles for home office employee publication
Assistant Designer
Slingshot Pop Clothing2010 – 2013
• Assisted in major design decisions, choose seasonal trends, provided direction for collections • Hosted, seeked out collaborations, and created marketing materials for brand events • Provided photography for brand marketing materials
