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Management - Brand

Senior Sales Manager

Top Management

Strategic and results-driven sales leader with over a decade of experience in fashion and apparel, specializing in revenue growth, account management, and team leadership across wholesale, e-commerce, and retail. Adept at building strong client relationships, launching high-impact sales strategies, and aligning cross-functional initiatives with brand and market demands. Proven performance in trade show execution, data-driven selling, and customer engagement across diverse territories.

The Workroom LA is a full service apparel company specializing in the design, manufacturing, and distribution of private label and branded clothing. Currently overseeing the wholesale distribution for our inhouse brands, Thread & Supply, Recreation by Thread & Supply and Weekend Los Angeles. Lead and coach a team of sales reps and customer service professionals, driving productivity, retention, and performance. Develop and execute sales strategies that drive growth across wholesale, retail, and e-commerce channels. Manage key client relationships and identify new market opportunities to expand brand presence and profitability. Align closely with product development, design, and marketing teams to ensure brand consistency and sell-through success. Oversee planning and execution of national trade shows, including logistics, merchandising, and sales team scheduling.

Managed wholesale sales across San Diego, San Bernardino County, and Arizona territories. Built and maintained relationships with wholesale buyers and apparel accounts. Represented the brand at MAGIC, PPAI, and ISS trade shows; provided product education and sales support. Conducted trend research and competitive analysis to inform territory strategy and product positioning.

Account Executive

Engaging, cultivating and creating strong relationships with retail companies and affiliates to maintain and grow attendance at UBM Fashion trade events. Discover new retail targets and analyze market trends to communicate to the retail industry and show management. Support Sales and Management teams regarding retail needs and service requirements.

Retail Engagement Manager

Managed 150+ specialty store accounts; led sales presentations at local markets and trade shows. Forecasted and tracked sales performance using TM1, Bluecherry, and Threadvine. Cultivated client relationships and executed strategic outreach to grow account base and sales volume.

West Coast Sales: Junk Food Clothing; Mens division

Oversaw West Coast specialty accounts and represented the brand at regional and national trade shows. Partnered with design to provide retailers with denim education and styling support. Drove sales by aligning product storytelling with market needs and trends.

West Coast Sales

Katelin Pieters is a Senior Sales Manager at The Workroom LA in Los Angeles, California.

Katelin Pieters — Senior Sales Manager at The Workroom LA

Katelin Pieters

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Education history

The Fashion Institute of Design and Merchandising