Kasey Granger — Brand Marketing Manager at Coastal Cocktails
Kasey Granger
Brand Marketing Manager
Irvine | United States
Skills
No information
Interests
Surf
Snow and wake board.
Work experience
Coastal Cocktails
Brand Marketing Manager | 04/2019 - Current
• Drive development of licensed brands marketing strategy
• Manage merchandising, marketing and design team to execute $7.4 million revenue annually
• Account lead of existing licensing partnerships. Including Conde Nast, Baileys, Coca Cola, Corona, Guinness and Captain Morgan
Too Faced Cosemetics
Global Marketing Specialist | 01/2017 - 04/2019
• Programmed full 360 marketing initiatives for new and existing products
• Increased retailer eCommerce conversion rates by developing dot com merchandising assets, paid media planning, and social programs for each retailer exclusively
• Managed global asset development for retailer ecommerce sites
• Managed marketing assistant and intern
• Lead strategy behind development of sets and sampling
Brighton Collectibles
Marketing Manager | 11/2016 - 02/2017
• Developed and executed launch of new product line targeting a new demographic for the brand
• Built customer retention programs and strategies
O'Neill
Merchandise Marketing Intern | 02/2016 - 05/2016
• Assisted in photoshoots for ecommerce, catalog and marketing campaigns
• Prepared reports for Buying meetings with Dick’s Sporting Goods & Nordstrom
Penn State Strength and Fitness
Fitness Instructor & Brand Amassador | 09/2011 - 12/2013
• Kickboxing, yoga, and cycling fitness instructor at Penn State University Fitness Center
• Lead certification course and mentor program
• Brand representative for Under Armour and American Eagle
Salimetrics
Sales & Marketing Coordinator | 09/2011 - 08/2013
• Coordinated and hosted tradeshows
• Presented weekly sales reports to executive team
• Processed complex University Grant Purchase Orders
Trebbianno LLC
Sales and Marketing Intern | 05/2012 - 06/2012
• Trained in brand management, licensing procedures, and advertising needs for BCBGeneration, Nicole by
Nicole Miller and Jessica Simpson
• Assisted Marketing Manager in buying conferences and designer collection evaluations
Billabong
Marketing Intern | 05/2011 - 06/2011
• Executed marketing plan with Invisible Children and Billabongs Marketing team for Design for
Humanity Fashion Show in Paramount Studios
• Managed Flickr Account, fashion show model castings, and art auction