Bike

Dive

Creative Agencies

Fashion

Fishing

Lifestyle

Moto & Powersports

Music

Outdoor

Skate

Snow

Surf

Swim

Tech

Triathlon

Wake

Yoga

Health & Fitness

Snow and wake board.

Brand Marketing Manager  

Marketing & Sales

Enthusiastic Marketing Manager driven to develop onmi-channel marketing programs to exceed sale goals.   

• Drive development of licensed brands marketing strategy 
• Manage merchandising, marketing and design team to execute $7.4 million revenue annually
• Account lead of existing licensing partnerships. Including Conde Nast, Baileys, Coca Cola, Corona, Guinness and Captain Morgan

• Programmed full 360 marketing initiatives for new and existing  products   
• Increased retailer eCommerce conversion rates by developing dot com merchandising assets, paid media planning, and social programs for each retailer exclusively  
• Managed global asset development for retailer ecommerce sites 
• Managed marketing assistant and intern 
• Lead strategy behind development of sets and sampling


Global Marketing Specialist 

• Developed and executed launch of new product line targeting a new demographic for the brand
• Built customer retention programs and strategies

Marketing Manager 

• Assisted in photoshoots for ecommerce, catalog and marketing campaigns
• Prepared reports for Buying meetings with Dick’s Sporting Goods & Nordstrom 

Merchandise Marketing Intern 

• Kickboxing, yoga, and cycling fitness instructor at Penn State University Fitness Center
• Lead certification course and mentor program 
• Brand representative for Under Armour and American Eagle 

Fitness Instructor & Brand Amassador

• Coordinated and hosted tradeshows
• Presented weekly sales reports to executive team
• Processed complex University Grant Purchase Orders

Sales & Marketing Coordinator

• Trained in brand management, licensing procedures, and advertising needs for BCBGeneration, Nicole by
Nicole Miller and Jessica Simpson
• Assisted Marketing Manager in buying conferences and designer collection evaluations 

Sales and Marketing Intern

• Executed marketing plan with Invisible Children and Billabongs Marketing team for Design for
Humanity Fashion Show in Paramount Studios
• Managed Flickr Account, fashion show model castings, and art auction

Marketing Intern

Kasey Granger is a Brand Marketing Manager at Coastal Cocktails in Irvine, CA. View their experience, skills and work history on Malakye — the professional…

Kasey Granger — Brand Marketing Manager at Coastal Cocktails

Kasey Granger

Skills

Interests

Industries

Education history

The Fashion Institute of Design & Merchandising

The Pennsylvania State University