Karli Kromm — Lead Designer at GoLite — Seattle, WA

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Karli Kromm

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Seattle | United States

Skills

No information

Interests

Painting
Weaving
Yoga
Camping
Cooking
Hiking
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Industries

Fashion
Lifestyle
Outdoor
Run
Skate
Snow
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Work experience

GoLite logo

GoLite

Lead Designer | 04/2018 - 02/2020

Ownership of all styles within sportswear and activewear, concept through adoption. Managed an average of 45 styles seasonally, working with the creative director to analyze trends and determine seasonal assortment and line strategy. Responsible for the creation and management of all sketches, tech packs, BOMs and garment measurement specifications. Effectively managed and processed all samples from prototype to salesman sample including all fittings. Organization and management of all studio and on-location photo shoots including sample tracking and model scouting. Domestic and International travel 3-4 times a year for fabric/trim sourcing and development. Worked closely with overseas partners on sustainable fabric innovation and development winning GoLite awards including being a finalist for the 2018 Outdoor Retailer Innovation Awards in the sustainability category and Backpacker Magazine Spring 2019 Editors’ Choice Green Award.
Zumiez, INC logo

Zumiez, INC

Designer | 06/2016 - 05/2018

Men’s Knits, Fleece and Technical Fleece. Managed an average of 50 styles across 6 distinct private label brands per season. Grew private label brand, Dravus, by initiating a new product line. Partnered with fabric R&D to source environmentally friendly textiles. Travelled internationally and domestically for market research & product development. Created polished trend reports and presented trend research at company-wide meetings. Cross department collaboration with buyers and production teams on all categories. Weekly sales analysis for quick reaction to trends. Style by style cost engineering. Daily vendor communication. Tech pack creation and maintenance.
Zumiez, INC logo

Zumiez, INC

Associate Designer | 02/2014 - 06/2016

Men’s Woven Tops, Woven Bottoms, Accessories. Assisted on men’s and women’s snow outerwear including sketching, CADS, print direction, buy meetings and tech pack creation. Textile design and development. Support to senior designers.
Zumiez, INC logo

Zumiez, INC

Assistant Designer | 06/2012 - 02/2014

Junior’s Accessories Managed vendor communication of daily development and production submits for designers covering all brands and categories. Design support to all men’s team designers on all categories.
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