Fashion

Lifestyle

Outdoor

Skate

Snow

Streetwear

Surf

Swim

Yoga

Health & Fitness

Painting

Weaving

Camping

Cooking

Hiking

Crafting

Road trips

Pacific Northwest born, raised and based apparel and accessories designer with 8 years industry experience and a deep appreciation for the outdoors. A highly adaptable individual that thrives in a fast-paced and collaborative work environment. Strong communication skills bolstered by a ferocious work ethic. Well versed in the integration of market trends, brand identity, and customer insight in order to create compelling and innovative products. A creative problem solver with a natural eye for detail, a passion for design and an eagerness for continued personal and professional growth and success.

Ownership of all styles within sportswear and activewear, concept through adoption. Managed an average of 45 styles seasonally, working with the creative director to analyze trends and determine seasonal assortment and line strategy. Responsible for the creation and management of all sketches, tech packs, BOMs and garment measurement specifications. Effectively managed and processed all samples from prototype to salesman sample including all fittings. Organization and management of all studio and on-location photo shoots including sample tracking and model scouting. Domestic and International travel 3-4 times a year for fabric/trim sourcing and development. Worked closely with overseas partners on sustainable fabric innovation and development winning GoLite awards including being a finalist for the 2018 Outdoor Retailer Innovation Awards in the sustainability category and Backpacker Magazine Spring 2019 Editors’ Choice Green Award.

Lead Designer

Men’s Knits, Fleece and Technical Fleece. 
Managed an average of 50 styles across 6 distinct private label brands per season. Grew private label brand, Dravus, by initiating a new product line. 
Partnered with fabric R&D to source environmentally friendly textiles. 
Travelled internationally and domestically for market research & product development. 
Created polished trend reports and presented trend research at company-wide meetings. 
Cross department collaboration with buyers and production teams on all categories. Weekly sales analysis for quick reaction to trends. 
Style by style cost engineering. 
Daily vendor communication. 
Tech pack creation and maintenance.

Designer

Men’s Woven Tops, Woven Bottoms, Accessories.
Assisted on men’s and women’s snow outerwear including sketching, CADS, print direction, buy meetings and tech pack creation.
Textile design and development.
Support to senior designers.

Associate Designer

Junior’s Accessories 
Managed vendor communication of daily development and production submits for designers covering all brands and categories.
Design support to all men’s team designers on all categories.

Assistant Designer

Karli Kromm is a Lead Designer at GoLite in Seattle, WA. View their experience, skills and work history on Malakye — the professional network for creative,…

Karli Kromm — Lead Designer at GoLite — Seattle, WA

Karli Kromm

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