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Ecommerce  Merchandiser

Marketing & Sales

Great work ethic, quick learner, and a passion for the industry. I am able to wear many hats with ease as I come from a customer service background. A true critical thinker, and excellent problem solver. My work is always on time, professional, and has a unique creative approach.

•	build, assort and merchandise product for neffheadwear.com and l-r-g.com
•	responsible for pick up shoots, coordinating inventory go live dates, product descriptions, collection creation, overall website sorting and merchandising
•	work with product development and design team to ensure tech pack and product accuracy
•	proficient with numerous softwares and highly adaptable: Full Circle, Shopify, OmniSend/Klaviyo, Glew, Google Analytics, Microsoft Suite, SEMRush, Parabola, Trello, ZenDesk, FourSixty, Photoshop, ShipMonk, Signifyed and more
•	managed site updates including new seasons, content refreshes – writing SEO-rich, brand-right copy for product, Alt/meta tags, categories, emails, social media, and customer-facing content
•	create email campaign messaging consistent with company brand, analyze and report campaign results and KPIs, highlighting successes, trends and opportunities, including A/B testing, partner with various teams to compile assets and traffic emails through the routing and approval process
•	gathered and curated tertiary information for website like size chart data, size analysis and model details
•	create and develop strategic site placements for all products, build relevant
merchandised assortments in support of business priorities, leveraging sales, analytics
and high converting products to improve conversion
•	maintained bulk/reserve inventory, converting Bulk Full Circle Orders to Reserve, pulling data and analyzing for replenishment weekly.
•	mastered the responsibilities of a Customer Service Representative: answering tickets, calls, chats, editing orders, issuing RMAs, discount codes, curating customer reviews, etc



Ecommerce Merchandiser

•	responsible for coordinating inventory go live dates, product descriptions, collection creation, overall website sorting and merchandising
•	managed site updates including new seasons, content refreshes – writing SEO-rich, brand-right copy for product, Alt/meta tags, categories, emails, social media, and customer-facing content
•	create and develop strategic site placements for all products, build relevant
merchandised assortments in support of business priorities, leveraging sales, analytics
and high converting products to improve conversion
•	own all aspects of product merchandising on the brand’s site(s) from how the product is represented on site from navigation to categorization to search results and the product data itself
•	develop and deliver the seasonal campaign marketing briefs in partnership with the Marketing team grounded in consumer insights/motivations for our targeted consumer segments
•	create budget for each season for the year, comparing to previous seasons and sales
•	creating purchase order summaries to present to owners and buyers with sales details for each store and brand 
•	assist buyers and owners with which brands have done well with each store and placing orders accordingly 
•	setting appointments with buyers, issue purchase orders, coordinate with owners and brand representatives to set process revisions to order confirmations
•	ensure all calendar deadlines are met
•	shoot/Reshoot Company merchandise (flat lays, or model), coordinate with social media directors for creative flat lays or specialty campaigns


E Commerce Merchandiser, Purchasing Prebooks, In-House Photographer

Karis Blakeman is an Ecommerce Merchandiser at Urban Armor Gear in Costa Mesa, CA.

Karis Blakeman — Ecommerce Merchandiser at Urban Armor Gear

Karis Blakeman — Ecommerce Merchandiser at Urban Armor Gear

Karis Blakeman

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