Karen Johanson

• Conceptualize, style, shoot and edit advertising, editorial and event images for clients in industries ranging from action sports and adventure travel to health, fitness and technology • Conceptualize, create, edit and fact-check compelling advertising and editorial communications about topics ranging from technology to action sports, adventure travel, health and fitness • Editorial projects have included e-commerce and print headlines, taglines, product descriptions, catalogs, email newsletters, banners, news items, feature stories, shopping guides, press releases, social media messaging, blog posts, employee communications, tech manuals and direct mail campaigns • Collaborate with customers to develop content strategy, marketing plans and creative solutions that meet their branding and marketing needs • Use social media to build brands and promote campaigns Freelance and contract clients, past and present, include: Sports: REI, Eddie Bauer, Snohomish County Helicopter Rescue Team, Sweetlines Mountain Bike Coaching, Lat34.com, Cyclocross Magazine, Girl Bike Love, The Service Board, Momentum Magazine, Redline Bicycles, Mountain Cycle, NSMB.com Travel: TripleSpot, Open Places, Trazzler, GORP, Timberline Lodge Health and Fitness: BikePT, American Physical Therapy Association, Sports + Lifestyle Unlimited Media: MSN, Seattle Times, Citysearch Advertising: MSN Search Advertising, Sasquatch Advertising Technology: Microsoft, Amazon