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Temecula CA
October 2023-Currently
Suggesting tasting flights, bo ttle purchases and fo o d reco mmendatio ns.
O pening and clo sing o f the bar. Suggesting memberships and bo x set purchases.

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SECURED A TEAM SPO NSO RSHIP WITH ZINKA SUNSCREEN FO R ALL 6 PADDLEFIT AND SUP YO GA INSTRUCTO RS O N THE

2021-2022 FESTIVALS.
•DIRECTED THE 2021 STAND UP FO R THE CURE MICRO -EVENT O N LAKE ELSINO RE, SECURING LIQ UID DEATH AS THE MAIN
SPO NSO R FO R THE EVENT.
•MAPPED O UT THE CUSTO MER JO URNEY, WEBSITE, AND SO CIAL MEDIA CHANNELS FO R SUB-BRAND AQ UATO NE WEST.
SERVED AS THE CUSTO MER EXPERIENCE (CX) LEAD FO R THIS BRAND.
•MANAGED THE PARTNERSHIP WITH BO RRO W O UR BIKES (BASED IN TEMECULA) TO CO NDUCT A 2021 SEASO NAL PILO T
FO R THE FIRST-EVER EBIKE TRAIL DESIGNED FO R LAKE ELSINO RE. TRAIL BRANDS INCLUDE "BREWS & BUZZ" AND "LAUNCH PO INTE LO O P".

NOTABLE PARTNERSHIPS AND SPONSORSHIPS:
PARTNERED WITH CALIFO RNIA DEPARTMENT O F WATER AND SAFETY O N PRO VIDING WATER SAFETY MATERIALS
(WO RKBO O KS AND PO STERS) TO LO CAL INLAND EMPIRE YO UTH. DISTRIBUTED MO RE THAN 2,000 MATERIALS IN 2021.
SECURED PARTNERSHIP WITH CRAFT BREWING CO MPANY FO R CO -SPO NSO RED PADDLE, EBIKE, AND BREWERY EVENTS

• Manage $25K annual marketing budget for digital/social media advertising and local print. Manage and advise on strategic marketing initiatives for Empire Paddle Sports and sub-brands.
• Program management and design - Built out experiential calendar for paddle sport community events in the Inland Empire region, including partnering with the City of Lake Elsinore and Lake Perris SRA on regulatory and safety considerations.
• Manage vendor relationship for the Desert Daze festival - secured a deal for Empire Paddle Sports to be the exclusive float, eBike, and paddle sport vendor for 2021-2022 festivals.
• Directed the 2021 Stand Up for The Cure micro-event on Lake Elsinore, securing Liquid Death as the main sponsor for the event.
• Map out the customer journey, website, and social media channels for sub-brand Aquatone West. Serve as the Customer Experience (CX) lead for this brand.
• Manage the partnership with Borrow Our Bikes (based in Temecula) to conduct a 2021 seasonal pilot for the first-ever eBike trail designed for Lake Elsinore. Trail brands include "Brews & Buzz" and "Launch Pointe Loop".
• Notable Partnerships and Sponsorships:
-Partnered with California Department of Water and Safety on providing water safety materials (workbooks and posters) to local Inland Empire youth. Distributed more than 2,000 materials in 2021.
-Secured partnership with Craft Brewing Company for co-sponsored paddle, eBike, and brewery events planned for 2022.
-Secured a team sponsorship with Zinka Sunscreen for all 6 PaddleFit and SUP Yoga instructors on the Empire Paddle Sports team, including influencer management and marketing contracts.

Director of Community

| California (Remote)

• Design and develop storyboards and scripts for microlearning video and eLearning modules.
• Transcribe existing recordings into instructional script for use in development process.
• Build customer education videos using Camtasia.
• Step in for freelance engagements when available.

Learning Experience Designer - Freelance

EMPIRE PADDLE SPO RTS | LAKE ELSINO RE, CA
•MANAGED $25K ANNUAL MARKETING BUDGET FO R DIGITAL/SO CIAL MEDIA ADVERTISING AND LO CAL PRINT. MANAGED
AND ADVISED O N STRATEGIC MARKETING INITIATIVES FO R EMPIRE PADDLE SPO RTS AND SUB-BRANDS.
•PRO GRAM MANAGEMENT AND DESIGN - BUILT O UT EXPERIENTIAL CALENDAR FO R PADDLE SPO RT CO MMUNITY EVENTS
IN THE INLAND EMPIRE REGIO N, INCLUDING PARTNERING WITH THE CITY O F LAKE ELSINO RE AND LAKE PERRIS SRA O N
REGULATO RY AND SAFETY CO NSIDERATIO NS.
•MANAGED VENDO R RELATIO NSHIP FO R THE DESERT DAZE FESTIVAL
SECURED A DEAL FO R EMPIRE PADDLE SPO RTS TO BE THE EXCLUSIVE FLO AT, EBIKE, AND PADDLE SPO RT VENDO R FO R

DIRECTOR OF COMMUNITY

LX LABS CO. | CALIFO RNIA (REMO TE)
•DESIGNED AND DEVELO PED STO RYBO ARDS AND SCRIPTS FO R MICRO LEARNING VIDEO AND ELEARNING MO DULES.
•TRANSCRIBED EXISTING RECO RDINGS INTO INSTRUCTIO NAL SCRIPT FO R USE IN DEVELO PMENT PRO CESS.
•BUILT CUSTO MER EDUCATIO N VIDEO S USING CAMTASIA.
•STEPPED IN FO R FREELANCE ENGAGEMENTS WHEN AVAILABLE.


ECOMMERCE FULFILLMENT SPECIALIST
2015 - Maternity Leave - Returned 2020

BLISS CRYSTALS | TEMECULA, CA
•CO MPLETED PICKING, SHIPPING, AND PACKING DAILY O PERATIO NS FO R GRADE A CRYSTAL PRO DUCTS.
•ENSURED O PERATIO NAL EFFICIENCY AND Q UALITY ASSURANCE FO R PRO DUCT HANDLING IN THE ECO MMERCE CUSTO MER

LEARNING EXPERIENCE DESIGNER FREELANCE

2017 WHEN I TO O K EXTENDED MATERNITY/FAMILY LEAVE. I THEN RETURNED IN 2020-2021 TO
ALSO HELP WITH INVENTO RY UPLO ADS TO SHO PIFY, FASHIO N MERCHANDISING AND REMO TE SALES RECO RDING.

Kalyn Keogan is an Any at Meadtender at Batch Mead in Menifee , California. View their experience, skills and work history on Malakye — the professional…

Kalyn Keogan — Any at Meadtender at Batch Mead

Kalyn Keogan

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