Kalena Nordgaarden

- spearheaded Sports & Lifestyle Marketing department; facilitated creation of consumer marketing and sponsorship strategy that focused on sponsoring global sports & lifestyle events and athletes as well as producing experiential brand activations at corporately-sponsored action sports and lifestyle events events around the world - developed strong, long-term relationships and partnerships with global sports and lifestyle brands, events, and athletes/talent - oversaw and managed annual seven-figure budget dedicated to sports & lifestyle sponsorships and brand activations - drafted, negotiated, and executed small-to-large scale, full-scope contracts with partners that included hospitality, on-site activation, all-vertical media integration, etc. - recruited and managed roster of over 30 top-tier athletes that served as brand ambassadors - ideated, produced, and managed over 1,100 experiential brand activations at marquee events around the world - managed and executed all logistics for brand activations and productions