Kailee Bradstreet
Editor in Chief · TransWorld Business
San Marcos, CAIn My Own Words
10+ YEARS OF PRODUCT STORYTELLING AND MARKETING KNOWLEDGE ACCOMPLISHED BUSINESS LEADER WITH INTUITIVE COMMUNICATION SKILLS BRAND VOICE AND PRODUCT AFICIONADO SPEEDY ADOPTER OF NEW INFORMATION LIFELONG LEARNER MEDIATOR WHO UNDERSTANDS WHAT BUSINESSES NEED TO SUCCEED MAJOR CAREER ACCOMPLISHMENTS Created and directed consumer insights reports and lead events that armed global decision-makers with data that influenced product marketing best practices. Reinvigorated iconic business property through progressive, creative SOPs and cultivated renewed interest with Millenial & Gen Z audience Created and directed outdoor and active lifestyle food and cooking video franchises for global audience.
Work Experience
Editor in Chief
TransWorld Business2015 – 2019
Identified global trends and created original written and photo content on deadline at 100+ industry events, tradeshows, etc. Managed staff; fostered strong communication and growth Directed market research reports focused on consumer data; organized national events and spoke about findings Grew digital and social following using keyword targeting, social marketing and progressive writing and design Carried on previous responsibilities as Digital & Senior Editor (2/2008-1/2015)
Senior Editor
Adventure Sports Network2017 – 2019
Lead strategy and managed budget for Health, Travel and Outdoor departments; Managed 20+ contributors weekly Instrumental in defining ASN's brand voice and driving organic audience development Edit weekly ASN newsletter (60k+); Write, edit and send weekly B2B newsletter (10k)
Senior Editor
TransWorld Business2011 – 2015
Identified global trends and created original written and photo content on deadline at 100+ industry events, tradeshows, etc. Managed staff; fostered strong communication and growth Directed market research reports focused on consumer data; organized national events and spoke about findings
Digital Editor
TransWorld Business2008 – 2011
Grew digital and social following using keyword targeting, social marketing and progressive writing and design