Responsible for leading a team of highly skill creatives, in video and photography production. Provide support to campus partners through the promotion of institutional messaging, brand and story in an effort to build the institutional reputation, engagement, and stature. Work closely with the Strategic Marketing and Communications staff and other campus departments to craft compelling photos and videos as well as effectively managing a skilled team, process, and resources. Developed branding guidelines for Established all photography and branding guidelines that are still in use today, as well as all in-house processes for internal and external resources Effectively manage project timelines and budgets to ensure milestones are completed on time, on budget and with the desired results Oversee and update the overall look and quality of imagery and final retouched deliverables from in-house digital studio

Responsible for driving the visual direction across the CoStar Group umbrella of brands. Establishing brand standards and visual guidelines for a high volume team of photographers and videographers. Continue to drive strategy for video, drone and photographic initiatives for the brand as we continue to launch into new markets. Bring innovation to high-volume photographic workflows, reducing the operational cost while improving the quality of imagery and videos produced. Establish a uniform style for neighborhood/submarket photos and videos. Make technical decisions regarding shoots such as choice of cameras, lenses, and other accessories as well as other aspects such as lighting, shot composition, etc. Oversee and manage acquisition, deployment, and disposition of photo and video assets. Collaborate with CoStar Marketing, Product Design, and Product Development to identify ideal methods for image and video hosting and distribution.

Responsible for driving the strategic narrative, creative strategy and visual identity for one of the world’s fastest growing and most disruptive e-commerce retail companies in recent years that has grown from $50 million to over $900 million in sales since I joined the team in 2014 Manage an in-house team of producers, photographers, designers, stylists, retouchers and techs to execute consistent brand messaging across various channels including product marketing and packaging, advertising, e-commerce, photography, video, social media, visual merchandising, digital advertising, presentation materials, and more Led the launch of new brands to expand company’s retail footprint including maternity, petite, plus-size, shoes and luxury brand partnerships Establish an efficient creative workflow process to ensure appropriate resources allocation and timely completion of projects within budget Evolve the photography style guide and brand guidelines as needed to meet growing business need

Led the strategic development and implementation of women’s and men’s brand campaigns as the company’s first in-house photographer and ensured deliverables aligned with growth objectives and contributed to critical KPIs Established all photography and branding guidelines that are still in use today, as well as all in-house processes for internal and external resources Located and opened a 30,000 square foot state-of-the-art photo studio to house internal e-commerce, editorial photography and postproduction teams Partnered closely with in-house engineering team to develop and launch a sophisticated data asset management (DAM) system to ensure all files are protected and accessible

Create compelling imagery and content for a variety of advertising, editorial and corporate clients ranging from fashion, lifestyle, celebrity portraiture, architectural and product Provide photography, creative direction and art direction to align with the client’s vision; successfully built out appropriate teams to see projects to completion Manage all aspects of shoots including lighting, editing and file management, as well as post-production retouching, compositing, image prep, color correction, digital asset management and delivery Negotiate contracts with agents regarding image rights and model usage, for both still imagery and video

Responsible for generating photography art direction for various fashion and lifestyle clients; produce in-studio content for catalog spreads, digital platforms, category hero shots and PIP (picture in picture) images, catalog selling shots, and other specialized photography as needed Effectively manage project timelines and budgets to ensure milestones are completed on time, on budget and with the desired results Engage and manage a creative production team to fits each client’s needs including producers, photographers, photo assistants, stylists, merchandise coordinators and more Oversee and update the overall look and quality of imagery and final retouched deliverables from in-house digital studio Research, scout and select locations; design all presentation boards and sets specific to season, product and branding guidelines