-Conceived and launched a new premium bag and apparel manufacturer specializing in the urban and cycling outfitter space. -Develop and maintain a comprehensive strategic range plan for both sales and product initiatives. -Recruit and manage outside design resources while overseeing production, sourcing and costing. -Hire, train and supervise outside sale representatives and brand ambassadors. -Manage relationships with key retailers and oversee international initiatives. Accomplishments: Generated $2.0 Million in sales within first year.

-Provided strategic direction and day-to-day product and management for a $6.5 million Manufacturer of high end messenger bags, backpacks, accessories, apparel, and footwear. -Drove new category and channel initiatives while overseeing product design and development. -Recruited and managed outside design resources and while establishing company-wide goals and individual targets. -Established relationships with key retailers and enhanced overall brand identity through a “product first” philosophy. Accomplishments: -Successfully developed, launched, and managed apparel and footwear programs.