Justin Cafiero
Justin Cafiero
Senior Manager, Marketing Communications at Riot Games
Oceanside | US
Skills
- Social Media Marketing
- Digital Marketing
- Brand Development
- Marketing Strategy
- Brand Awareness
Interests
Snowboarding
Industries
Lifestyle
Skate
Snow
Work experience
Riot Games
Senior Manager, Marketing Communications | 10/2024 - Current
Define, own, and execute the Riot Games brand-owned channel communications strategy across social media and RiotGames.com while maintaining a unified content calendar designed to support 6 live service games, a TCG, and multiple internal teams.
Riot Games
Senior Manager, External Communications | 09/2022 - 04/2025
Led the team charged with Riot's employer brand content strategy and oversaw the creation and publishing of content across owned social channels including LinkedIn, YouTube, Twitter (X), and RiotGames.com, while supporting external communications and the Riot Games brand social channels.
Blizzard Entertainment
Global Sr. Digital Marketing Manager | 05/2021 - 09/2022
Digital & social media strategy for the Warcraft franchise including World of Warcraft, WoW Classic, WoW Season of Mastery, and Warcraft Rumble.
Adventure Sports Network
Content Director at the Dew Tour | 08/2019 - 05/2021
Concept, manage and execute branded and editorial content creation & distribution across all channels including web, social media, linear, and live stream.
Plan editorial calendars while maintaining final approval of all creative elements of the brand, including all created content, overall design, and branding, while maintaining the overall editorial budget.
Efforts in 2020 were rewarded with triple-digit percentage year-over-year increases in social media engagements, as well as double-digit percentage increases in video views, impressions, and live stream views.
Adventure Sports Network
Marketing Manager at the Dew Tour | 05/2019 - 11/2019
Created and executed an all-encompassing national and regional go-to-market strategy for the Dew Tour brand, including digital, print, OOH, SEM, and social media marketing. Tasked with start to finish execution of paid VIP, merchandise, e-comm, and music talent initiatives. www.dewtour.com
Adventure Sports Network
Digital Content Manager | TransWorld SNOWboarding | 08/2015 - 05/2019
Digital strategy, content management, content creation, video production, social media management, and much more for the world's biggest snowboarding media publishers TransWorld SNOWboarding Magazine along with Snowboarder Magazine.
https://www.snowboarder.com/author/justin-cafiero/
Burton Snowboards
Social Media Coordinator | 11/2013 - 08/2015
Managed and grew a global community to over 1.4 million fans through social strategy and general mastery of the internet. More than doubled Burton's six-figure Instagram following in less than two years. Work resulted in being Burton named as one of Business Insider's top social media brands of 2014. More examples below.
Rome Snowboard Design Syndicate
Digital Marketing Coordinator | 09/2010 - 11/2013
Managed an online community of Rome supporters through social media and grew it to become over 100,000 followers strong. Created, published, and curated the best content through Facebook, Twitter, Instagram, Tumblr, Google+, and website. Established the brand's Instagram and Tumblr accounts.
Executed and created strategy surrounding key digital marketing initiatives including the 12 Months film project and We Believe marketing campaign with advertising partner Transworld Snowboarding, as well as other endemic websites, publications, and social media outlets.
Additional responsibilities included team order and athlete management, product development assistance, contributing graphic design ideas and feedback, premiere tour coordination, event creation and management, product sourcing and allocation, and partnership management - all while providing a high level of customer service across multiple platforms for the brand.
Red Bull
Student Brand Manager | 02/2008 - 06/2010
Brought the Red Bull brand to life on UVM campus. Developed and executed new, innovative activations and events. Recognized as one of the top SBMs in the country.
Mountain Sports International
Event Specialist | 01/2009 - 03/2010
On-snow support and able to turn screws with the best of them. Setup, take down, and everything in between.
EESA
Business Assistant | 02/2008 - 06/2009
Get it done by any means.