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Senior Manager, Marketing Communications at Riot Games

Digital & Media

Award-winning content producer, digital &amp; brand marketer, and social media strategist. Currently: Riot GamesFormerly: Blizzard Entertainment, Dew Tour, TransWorld SNOWboarding, Burton Snowboards, Rome Snowboards, Red Bull.

Define, own, and execute the Riot Games brand-owned channel communications strategy across social media and RiotGames.com while maintaining a unified content calendar designed to support 6 live service games, a TCG, and multiple internal teams.

Senior Manager, Marketing Communications

Led the team charged with Riot's employer brand content strategy and oversaw the creation and publishing of content across owned social channels including LinkedIn, YouTube, Twitter (X), and RiotGames.com, while supporting external communications and the Riot Games brand social channels.

Senior Manager, External Communications

Digital & social media strategy for the Warcraft franchise including World of Warcraft, WoW Classic, WoW Season of Mastery, and Warcraft Rumble.

Global Sr. Digital Marketing Manager

Concept, manage and execute branded and editorial content creation & distribution across all channels including web, social media, linear, and live stream. 

Plan editorial calendars while maintaining final approval of all creative elements of the brand, including all created content, overall design, and branding, while maintaining the overall editorial budget. 

Efforts in 2020 were rewarded with triple-digit percentage year-over-year increases in social media engagements, as well as double-digit percentage increases in video views, impressions, and live stream views.

Content Director at the Dew Tour

Created and executed an all-encompassing national and regional go-to-market strategy for the Dew Tour brand, including digital, print, OOH, SEM, and social media marketing. Tasked with start to finish execution of paid VIP, merchandise, e-comm, and music talent initiatives. www.dewtour.com

Marketing Manager at the Dew Tour 

Digital strategy, content management, content creation, video production, social media management, and much more for the world's biggest snowboarding media publishers TransWorld SNOWboarding Magazine along with Snowboarder Magazine.

https://www.snowboarder.com/author/justin-cafiero/

Digital Content Manager | TransWorld SNOWboarding

Managed and grew a global community to over 1.4 million fans through social strategy and general mastery of the internet. More than doubled Burton's six-figure Instagram following in less than two years. Work resulted in being Burton named as one of Business Insider's top social media brands of 2014. More examples below.

Social Media Coordinator

Managed an online community of Rome supporters through social media and grew it to become over 100,000 followers strong. Created, published, and curated the best content through Facebook, Twitter, Instagram, Tumblr, Google+, and website. Established the brand's Instagram and Tumblr accounts.

Executed and created strategy surrounding key digital marketing initiatives including the 12 Months film project and We Believe marketing campaign with advertising partner Transworld Snowboarding, as well as other endemic websites, publications, and social media outlets.

Additional responsibilities included team order and athlete management, product development assistance, contributing graphic design ideas and feedback, premiere tour coordination, event creation and management, product sourcing and allocation, and partnership management - all while providing a high level of customer service across multiple platforms for the brand.

Digital Marketing Coordinator

Brought the Red Bull brand to life on UVM campus. Developed and executed new, innovative activations and events. Recognized as one of the top SBMs in the country.

Student Brand Manager

On-snow support and able to turn screws with the best of them. Setup, take down, and everything in between.

Event Specialist

Business Assistant

Justin Cafiero is a Senior Manager, Marketing Communications at Riot Games in Oceanside, California.

Justin Cafiero

Justin Cafiero

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Education history

University of Vermont