-Lead graphic designer for apparel and helmets -Created prints and patterns for use across multiple product lines -Influenced and created a cross-category color palette to facilitate simplified merchandising at retail -Created all production design files and effectively communicated with vendors -Collaborated with vendors to create innovative graphic applications

As visual design lead for both road and mountain categories at Trek Bicycle, I concept and create to help evolve the brand through digital, print, and environmental executions by collaborating with content creators and brand managers to deliver a holistic story. -Adapted to and lead visual representation of road, mountain and Project One brands -Coordinated numerous successful international product launches -Facilitated launch campaigns from conception through the event finish -Collaborated with photographers and provided art direction for photo shoots -Helped shape subtle and significant variations in each specific category and campaign