Julieann Manfredi

- Work in close partnership with Management, Merchandising, Design, and vendors to achieve maximum efficiency in calendar adherence, margin, quality, and delivery dates. - Daily liaison between top Management, Merchandising, Design, Tech, Production, Sourcing, and Vendors - PLM and BOM maintenance - Oversee fit process; ensuring fit is appropriate and consistent with design intent while overseeing Tech workload/timelines and fits maintained - Establish strategic partnerships with suppliers and other industry experts to develop new products or improve existing products and identify future innovation. - Daily communication with vendors, managing development timelines, negotiating costs, WIP reports, and delivery dates. - Responsible for sourcing and recommending new vendors and/or making vendor changes according to best vendor capabilities along with Production/Sourcing teams. - Order FLA/SMS lines, confirm costing and timing with vendors. - Review all submits and protos with Merchandising and Design, and maintain samples, lab dips, strike off - Work with Production team on allocation of bulk orders through consideration of available capacity, capability, workmanship and costing and following up with vendor bulk timelines, ensuring on time delivery. - Manage and Develop SMU's: responsible for T&A, margin, approving fits/submits along with design team and ensuring sales inquiries are brand right. - Maintain seasonal buy re-cap for main line, SMU, Collabs and Injection, keeping top management abreast of total $ wholesale bookings and margin roll up. - Ensure team has samples for photo shoots and organize sample racks as needed. - Research the market for trends/color/competitor pricing to stay ahead of the competition, keeping each Brand style/design unique. - Facilitate communication between cross functional teams so seasonal design intent is consistent and cohesive across brand - Collaborate with production and demand planning to place seasonal buys

• Create and Manage GTM calendars for set of customers and drive on-time execution through project management. • Utilize project management software to communicate and coordinate all dates and gates with customers and cross-functional team members. • Directly manage the development for a set of customers, to include onboarding, day to day communication and project management to drive timely and accurate execution. • Ensure product meets brand standards for quality, performance, and innovation and partner with the factory to anticipate and prevent any issues. • Initiate and lead the development of an innovation process, consistently evaluating and enhancing its effectiveness. • Proactively communicate with design, sales, production and customers on all respective projects and product developments. • Advocate of process and process evolution as needed to support growth of brand and teams. • Manage costing and sampling communication and tracking process. • Maintain a strong understanding of factory product offering and ability. • Manage the preparation timeline, materials and provide support on presentation building for offsite sessions and innovation brainstorming sessions. • Manage internal NPI calendars and product roadmaps. Schedule seasonal milestones, create weekly agendas, continually following up with design/development teams to ensure on time tracking. • Lead and coordinate projects and associated developments while defining deliverables, milestones, and next steps; ensuring follow up on all key initiatives.

• Develop wetsuits and wetsuit accessories each season while meeting scheduled deliveries of photoshoot samples, sales samples, and production. • Work with our fit tech and factory to ensure proper fitting and construction. • Source new materials, technologies, vendors in order to meet pre-determined margin goals. • Created and implemented multiple organizational tools to manage tracking, costing, and line architecture. • Manage tech pack handovers and update sketches and tech packs along the development process. • Input and manage all data and costing in the PLMA system. • Build and maintain global and regional costing line plans to ensure target margins are met • Proactively communicate with cross-functional partners in order to ensure our GTM strategy is accomplished. • Worked with global partners to optimize regional offering while meeting SKU count targets • Gained an understanding of regional trends and markets and created products to maximize business opportunities • Manage communication of all assortment changes and updates to international team • Partner with Planning to execute seasonal buys, ensuring global product and financial goals are met

• Established and managed multiple development and merchandising calendars with the licensees • Worked with various artists to gather artwork assets while following established timelines • Created segmented offerings for the product to live successfully among different channels of distribution while keeping on brand • Managed multiple product assortments with various licensees • Distributed proper assets to licensed partners based on product brief and direction • Developed diverse product collections while meeting contractual guidelines • Assisted with market analysis and the creation of on-trend, brand & market-right product. • Built mood and color based on season and collection

• Participated in key account meetings, trade shows, and market travel. • Created product briefs based on trend analysis and marketplace evaluation. • Effectively analyzed performance results and market trends to help project and plan future merchandising initiatives. • Proposed and briefed seasonal assortment plan breadth, depth, price point, target cost, SKU/sales allocation for each category and concept. • Merchandised and presented cohesive collections of technologies and aesthetics combined with trend and storytelling. • Built annual line plans and successfully executed merchandising strategies to achieve financial targets. • Communicated with all cross-functional partners (sales, design, marketing, and development) to deliver product objectives. • Upheld brand price positioning and managed the pricing strategy for the category. • Developed 200+ SKU’s of technical apparel and accessories for a collection per season while meeting target margins and scheduled deliveries of photoshoot samples, SMS, and production. • Collaborated and communicated with cross-functional teams to deliver product objectives while meeting calendar timelines. • Effectively analyzed and applied materials and technologies based on cost, physical characteristics, and function appropriate per style. • Fit and evaluated samples to ensure proper design application and fit. • Managed tech pack handovers and updated sketches along the development process. • Created and managed the BOM, trim validation sheets, lab dip approval sheets, and strike offs. • Sourced technical fabrics to meet specific purposes and functions.

• Managed a team of people on a daily basis where our goals were to meet the needs of the store as well as the customers. • Bought women's snow softgoods and hardgoods product based on trend forecasting and product knowledge. • Hired, managed, and trained employees on daily tasks. • Planned, organized, and executed promotional events for the store. • Resolved customer concerns and improved customer service. • Created visual displays that enhance product appeal throughout store.

Contributed a regional article for Southern California snowboarding. Editor of the women's column for 2008-2009 season.

Contributed to a regional blog for Snowboarder mag. Would make biweekly posts on their website regarding snowboarding in Southern California.