Julie Riggert — Marketing Manager at ISLE Surf & SUP
Julie Riggert
Marketing Manager
San Diego | United States
Skills
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Interests
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Work experience
ISLE Surf & SUP
Marketing Manager | 09/2017 - Current
• Lead an integrated marketing team of agencies and in-house staff
• Create an annual comprehensive marketing strategy and tactical plan
• Measure all initiatives and KPIs to determine best performance-driven decisions
• Manage strategy, execution and performance of all marketing channels including but not limited to Paid Search, Paid Social, SEO, Email, SMS, Organic Social, Affiliate, Referral, YouTube and Retail Store
• Brainstorm new and creative growth strategies and identify new trends
IDEA District
Social Marketing Manager | 03/2014 - 09/2019
• Curate, create and manage digital marketing content across a variety of platforms
• Develop, deliver and measure a comprehensive social media plan for one of Downtown San Diego’s premiere transformative urban development firms.
• Interview San Diego-based innovators and influencers and create media to be distributed via
newsfeed and social channels
• Grow and maintain email database via top of the funnel, lead generation campaigns
Arise Design Agency
Project Manager | 03/2017 - 09/2018
• Set, manage, & reconcile accounts; manage logistical functions
• Provide strategic, operational, and fiscal leadership and organization
• Ensure that the project team understands all aspects of the prime contract
California Center for the Arts
Marketing Manager | 05/2014 - 02/2017
• Create and implement traditional and non-traditional marketing plans for all programs including 100+ concerts and events, conferences, art museum and education dept.
• Manage and maintain email database, social media and website
• Design and manage ad campaign with 300+ print and digital ads placed annually
• Work with development team to attract & retain individual and corporate sponsors
BAM Communications
Marketing Coordinator | 07/2012 - 05/2014
• Create and publish engaging and strategic content for client accounts
• Provided account support and conducted market research and data gathering projects
• Pitched client products to contacts/media lists and generated social media content