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Marketing Manager

Marketing & Sales

Digital Marketing // Ecomm // DTC Businesses // Outdoor Gear Industry // Action/Adventure Sports Industry // Startup + Small Business Sector // Nonprofit Organizations 

• Lead an integrated marketing team of agencies and in-house staff
• Create an annual comprehensive marketing strategy and tactical plan
• Measure all initiatives and KPIs to determine best performance-driven decisions
• Manage strategy, execution and performance of all marketing channels including but not limited to Paid Search, Paid Social, SEO, Email, SMS, Organic Social, Affiliate, Referral, YouTube and Retail Store
• Brainstorm new and creative growth strategies and identify new trends

• Curate, create and manage digital marketing content across a variety of platforms
• Develop, deliver and measure a comprehensive social media plan for one of Downtown San Diego’s premiere transformative urban development firms.
• Interview San Diego-based innovators and influencers and create media to be distributed via
newsfeed and social channels
• Grow and maintain email database via top of the funnel, lead generation campaigns

Social Marketing Manager

• Set, manage, & reconcile accounts; manage logistical functions
• Provide strategic, operational, and fiscal leadership and organization
• Ensure that the project team understands all aspects of the prime contract

Project Manager

• Create and implement traditional and non-traditional marketing plans for all programs including 100+ concerts and events, conferences, art museum and education dept.
• Manage and maintain email database, social media and website
• Design and manage ad campaign with 300+ print and digital ads placed annually
• Work with development team to attract & retain individual and corporate sponsors

• Create and publish engaging and strategic content for client accounts
• Provided account support and conducted market research and data gathering projects 
• Pitched client products to contacts/media lists and generated social media content

Marketing Coordinator

Julie Riggert is a Marketing Manager at ISLE Surf & SUP in San Diego, CA. View their experience, skills and work history on Malakye — the professional network…

Julie Riggert — Marketing Manager at ISLE Surf & SUP

Julie Riggert

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