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Owner & Founder

Executive

A creative, team-oriented, data-driven marketing and sales professional with 8+ years of experience in the wellness and outdoor industries. With a passion for driving business success through strategic marketing initiatives and sales excellence. I have experience in all levels of the marketing organization, from developing business strategies in executive boardrooms to writing press releases and managing social media campaigns down in the trenches, I understand the end-to-end activities and efforts that make a brand successful. Simply put, I help people fall in love with brands, and help brands make data-driven, creative decisions to build their business and grow their community.

- Responsible for all marketing direction and implementation, including management of: all owned media channels, ambassador teams, PR efforts, email campaigns, creative campaigns, events, analytics and reporting, goal setting.
- Manage North American sales team, international B2B sales, and all DTC efforts 
- Orchestrate product launches, including comprehensive market research, pricing strategies, and multi-channel marketing campaigns.
- Fosters strong working relationships with cross-functional teams, including product development, sales reps, and customer support, to ensure alignment and coordination of marketing and sales efforts.

Sales Manager and Head of Marketing

- Built business to lead PR and digital marketing efforts for outdoor industry brands Drove over 100 million annual website impressions through press releases, creative pitches, product seeding, and dynamic storytelling for clients
- Managed and created content for over 30 social media platforms, increasing engagement YoY by 50 - 400,000%
- Developed content strategy for each brand, while collaborating with external marketing teams, brand agencies, and business partners
- Set and monitored KPIs, building off of campaign successes to grow DTC sales
- Client roster: Astral, Granite Gear, DESO, Yogo, Hibear, Rent This Rod

- Responsible for brand oversight on all marketing channels, content strategy, data management, advertising, copy writing, PR outreach, brand collaborations, wholesale programs, corporate gifting, and community management
- Designed the GTM strategy for and led Kickstarter campaign efforts to raise over 10x the crowdfunding goal for Hibear’s All-Day Adventure Flask
- Made key decisions on the direction and growth of the business
- Started B2B efforts and grew sales exponentially MoM
- Launched DTC business and personally oversaw creation of Shopify website, growth of owned marketing channels, collaboration with product designers, and sales goals

Head of Sales and Marketing

My role at Darby Communications was two-fold. I acted as the Digital Marketing Manager for the agency; providing oversight on all digital channels and giving feedback to the team on their graphic designs, campaigns, social media content and analytics for clients. My other role at Darby Comm functioned as Account Executive for several brands, including Astral, Blue Ridge Adventures, Tailwind Nutrition and others. As Account Executive, I managed overarching marketing strategy, event sponsorships, tradeshow preparation, blog content, newsletter campaigns, graphic design, social ad campaigns, Google Analytics, reporting, social media, athlete and ambassador teams, photography direction and public relations.

Digital Marketing Manager & Account Executive

Responsible for the administration of the Family Medicine Residency Program, functioning as a liaison between the Program Director and other departments, divisions, and residents. Managed promotion of program via social media and media outlets. Maintained educational quality of the program. Orchestrated resident events including: annual retreat, orientation, graduation, conferences, and recruitment.

Program Coordinator

Local fundraising and event management; Elevation of social media platforms and strategy.

Social Media & Event Consultant

Worked to make high level projects and statewide fundraising events successful. Managed marketing strategies via social media and corresponded with media outlets through the creation of press releases and interviews. Supervised team of interns.

Special Events & Outreach Supervisor

Julie Bacon is an Owner & Founder at Granite Gear in Truckee, CA. View their experience, skills and work history on Malakye — the professional network for…

Julie Bacon — Owner & Founder at Granite Gear — Truckee, CA

Julie Bacon

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