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Producer

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Designer / Art Director

Creative & Design

I am an experienced Senior Art Director based in Seattle with a strong background in assisting B2B and B2C retailers to understand customer needs and develop comprehensive brand experiences. With more than 12 years of industry experience, my expertise spans branding, digital marketing, and in-depth market research to create brand experiences that effectively connect with consumers and drive revenue growth. I have had the opportunity to collaborate with leading brands across diverse sectors, including consumer goods, fashion retail, and social innovation design.

• Created brand identity, branding, packaging, and marketing campaigns for a broad spectrum of clients, acquainted with the emerging digital trends, fashion, magazines, retail stores, popular culture, web/online and social media, and industry talent.
• Responsible for immersion research, ideation, prototyping, and AB testing, the overall visual aspects of UX design and media campaign.
• Developed branding identity and marketing strategy for retail brands such as:
 • Nicky V. (L.A. retail luxury brand).
•  Daytona’s Garage (The Daytona International Auto Mall with over 18 auto brands).
•  FLTR (Innovative consumer products to the American mass market)

• Provide design direction for digital campaigns for highly visible entertainment, sports, products, and acquisition projects.
• Keep the AT&T consumer-facing websites updated and ensure designs follow brand guidelines and have a premium look and feel.
• Maintain current and working knowledge of industry/market trends, and make recommendations as appropriate.
• Work closely with producers, copywriters, content strategists, and traffic to meet business objectives in daily production meetings to ensure art is on track.
• Develop new web components and enhance our site framework. I also explore the use of AI to personalize content.
• Drive processes for workflow efficiencies and be solution-oriented in the face of challenges.
• Collaborate with the Creative Director to improve the landing page, iconography, and wireframing to enhance functionality and user experiences for ATT.com

Senior Art Director

• Collaborate with the Creative Director to concept, design, and produce engaging content that aligns across all digital & print platforms of Intel.
• Translate marketing briefs into attention-grabbing communications that align with the brand strategy and objectives while working with cross-functional teams to understand & deliver upon channel needs.
• Thoroughly understand and convey a cohesive brand voice throughout all marketing materials, while elevating the overall aesthetic for Intel B2B multichannel.
• Stay current with industry trends and best design, technology, and marketing practices to ensure the Intel brand remains relevant and competitive.

Art Director

• Collaborate with the Creative Director to concept and design T-Mobile digital campaigns.
• Translate marketing briefs into attention-grabbing communications that align with the brand strategy and objectives while working with cross-functional teams to understand & deliver upon channel needs.
• Present ideas, research, trends, and marketing practices during creative reviews to ensure T-Mobile remains relevant and competitive.

• Assist Marketing Services and business units in developing enterprise, division-specific campaigns, strategies, and direction for multiple businesses, Pharmacies, Corporate Brands, and Aisle Reinvention for over 2,800 grocery stores in 35 states.
• Oversaw all brand assets of print and digital design.
• Led photoshoots and seasonal campaigns.
• Designed the logo for Kroger’s flagship Food Hall in downtown Cincinnati.
• Created the concept 2019 Halloween seasonal aisle concept “Craveyard.”
• Spearheaded the 2019 seasonal Easter Campaign.
• Oversaw campaign production customization for product design in large format 3d printing for brand activation and experiential marketing.

Senior Designer

• Member of the Brand development team. Collaborated with an influenced group of creatives, strategists, producers, production specialists, and client partners.
• Participated in creative brainstorming team sessions and revised existing models for brands like Legoland, GNC, and Tropicana.
https://us.moodmedia.com/goconvergence/

Freelance Brand Designer

• Sketched and designed packaging prototypes for labels within the budget and created the iconography for web design for multiple trade publications, including outdoor signage.
• Evaluated the consumer and market trends for packaging materials while educating the consumer with functional design.
 www.nutrakeyhealth.com

Freelance Packaging Designer

• Provided strategic creative leadership; developed and executed marketing campaigns to amplify membership base and customer engagement. Led brainstorming sessions and guided teams to cultivate stories and solutions increasing revenues by 14.2%. 
• Managed multiple projects simultaneously from start to completion for website, email, and social. media platforms, including article layout, photo correction, placed ads, and press-ready PDFs.
• Created and implemented Gold’s Gym loyalty card memberships.
Established brands including Intracel and Fit & Fresh across all brands owned by Gold’s Gym franchise. 
https://www.goldsgym.com/ormondbeachfl/


Design custom vehicle wraps, signs, banners, large format printing, decals.

https://hawkeyebrothers.com/

Senior Graphic Artist

•  Curated the content of social media communication, managed the calendar and strategy, created graphics, identified trends within the community and market to strategize effective solutions, increased sales from 13k to 21k in tickets, and controlled costs to achieve the highest possible net income.
• Contributed to the festival event planning with six stages and creative experiential thinking for the stage to provide immersive, euphoric visual, with more than 60 attractions of events like Euphoria, Tribe, Xxxperience, Kaballah festival.
http://www.innovaproducoes.com.br

Social Media Manager and Event Producer

Responsible for all phases of photo execution to final files, from photoshoot coordinator to image treatment, special effects, and 3D. 
• Capabilities include clipping paths, stripping out images to white backgrounds, drop shadows, color correction, colorways, warping, dust/blemish cleanup, composites, and more. 
	www.artluzstudio.com.br

Assistant Art Director

Constructed digital renderings; Retouched photographs; Prepared files to send to clients; printers; Collaborated with the creative team on larger projects such as photography editorial, lookbooks, and advertising.
	• Pitched concepts to clients, managed designers, and assigned projects.
	• Created design elements and Iconography.
	• Established creative solutions and guidelines for promotional materials, B2B presentations, and creative reports.

• Helped define the user experience for new and existing customers on e-commerce.
• Develop wireframes, mockups, prototypes, and more to communicate interaction and design ideas.
• Balance user-centered, business, and engineering goals to help shape strategy.

Web Designer

• Oversaw creative tasks within the production group; 
• Made props; Surveyed locations; Helped to produce sets;
• Creative lead for powerful brands like Coca-Cola and Banco do Brasil;
https://www.globo.com/

Assistant Art Director / Production

Juliana Maia da Costa is a Designer / Art Director at Toca Design in Seattle, Washington.

Juliana Maia da Costa

Juliana Maia da Costa

Skills

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Education history

ESPM Escola Superior de Propaganda e Marketing

Traxair

ESPM Escola Superior de Propaganda e Marketing

HQ Aviation