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Director / Brand Consultant

Specialist & Consultant

Julian Groom background involvement within the Action Sports Industry is Brand Consultancy. Over 25 years experience in Australia and around the Globe and during this period of time I have managed various roles on behalf of small business clients - Brand Management, Retail Management, Sales / Marketing, Business Administration / Financial Advice and Manufacturing. It has been quite a journey as I started my employment in this industry after finishing competing on the Australasian Pro / Am Surf Tour during the late 1980's. The 1980's was a period when Australian surfers lived hard, surfed hard and played hard. My other pursuit as an athlete was being a product test pilot, and I have also experienced the pain of being involved in accident's within the role of research and development on behalf of European action sports companies. Having spent time in the past with hospital rehabilitation in Switzerland recovering from skate boarding and snowboarding accidents. So from some of these experiences, I have paid my dues and it has led to a step by step career pathway to employment in the Action Sports Industry. Today I am happily married with 2 young children  and I am involved in International Brand Consultancy contract employment. For further news and information about our services, you are welcome to contact us ...

Google Search - planet blue action sports consultancy or you can visit my informative blog about The Action Sports Industry with all the latest news and updates Visit - https://planetblueactionsports2016.wordpress.com/

The new Planet Blue Action Sports Foundation which is a partner of Planet Blue Action Sports Consultancy kicked off in Indonesia during January 2014. Our new Indonesian director has employed 10 people to work and maintain the project, as we are concentrating on rebuilding coastal areas that were devastated by the past Tsunami of 2006. The project consists of tree plantation in the coastal region of West Java in and around the beach areas of Batu Hui.

International Director 

My role as Brand Consultant is to provide advice to developing East Coast / American action sports company Kaos who are based in Philadelphia. This company are involved in the USA surf, skate, industry and my consultancy is in regards to International new business developments.

Some Of Our International Client List Network Include.
Brands Develop China, Extreme Sports Brand UK, Manulele Surf Media / Productions Hawaii,

Action Sports Brand Consultancy Specialize In.

- Business Establishment
- Business Plan Building
- Brand Management
- Designs / Logos, Graphics, Apparel, Products
- Sourcing Factories Worldwide / Designs, Products
- Production / Apparel, Action Sports Hardware, Accessories
- Sales / Marketing Strategies
- Web / Brand Analyst
- International Trade Shows
- Team Rider Development

Planet Blue Action Sports - Clients, People, Performance ...

Please Visit - www.planetblueactionsports.com

I represent Freeline Indonesian Surf Adventure Travel Company as a sales consultant and market seasonal travel package tours to island resorts and to yacht charter operators throughout the Indonesian archipelago.
The Freeline adventure surf tour company has been operating adventure tours in the region of Indonesia for over 15 years to Mentawai Islands, Sumatra, Java, Bali, Lombok, Sumbawa, Sumba and Timor.

Achieved Travel Sales Targets.

2007 - 2006 - 2005.

Increased Western Australian sales performance levels and added a new customer base from this region over a 5 year period.

Provided travel consultancy advice to Freeline national office in Sydney after attending field research trips to Indonesia.

Indonesian Travel Industry Evaluation Reports.

- Transport Carriers
- Accomodation
- Cultural Attractions
- Dining
- Entertainment
- Security

Attended Freeline promotional trip to Banda Aceh / Sumatra during the month of May 2008 in regards to tourism industry activities in the region since 2004 Boxing Day Tsunami.

While on Freeline research and development tour personally assisted Indonesian government agencies on behalf of Mentawai earthquake relief program and assisted with distribution of international funding which was used for aid packages for the people of Siberut Island during the month of September 2007.

- Tents
- Mosquito Nets
- First Aid Packages
- Packaged Food
- Bottled Water

Also played an active role in the past as tour guide on surf tours and ecological, educational, culture trips throughout the Indonesian islands and appeared in the 2004 Freeline surf travel promotional movie Rubber Time filmed in Timor / Indonesia.

Experienced five seasons working in the Australasian surf travel industry.

Completed Seasonal Employment Contract.

Travel Sales Consultant

Store Manager at Clearwater Surf Store at Secret Harbour beach front over the busy summer period of 2005 - 2006.
Managed sales of major surf labels in fashion, surf hardware, bodyboarding and skateboarding.

- Sales / KPI Targets
- Cash Handling / EFTPOS
- Receipting
- Wage Control
- Inventory Control
- Visual Merchandising
- Loss Preventation
- Stock Control
- New Product Appraisal
- User Of MYOB Store Sales System

Beach Culture Fashion Labels.

Rip Curl, Rusty, Volcom, Hurley, Insight, Oneill, West Clothing, Electric, Von Zipper, DVS, Vans, Globe, Havaianas Sandals, Nixon Watches, Beach Culture Jewellery.

Surf / Skate Hardware Labels.

Clearwater, Pipedream, Nev, DHD, LSD Surfboards, Surftech Shortboards / Longboards. 4 Play, BZ Bodyboards / Accessories. Ocean and Earth, Creatures of Leisure, FCS, Gorilla Grip, Squid Grip, Mrs Palmers, Sex Wax, Folklore, Shorty, Modus, Summit Skateboards.

Wetsuit Products.

Rip Curl, Oneill, West, Xcell Wetsuits.

Achieved strong summer trading period with solid sales in fashion and surf / skate hardware due to our exceptional customer service levels by our staff members which I assisted and directed with my management and team leadership skills.

Completed Seasonal Employment Contract Position.

Retail Store Manager

Employed in the capacity of providing consultancy advice on surfboard, skateboard and snowboard manufacturing to a new merging American action sports company.
Represented East Coast American company Kaos who are based in Philadelphia and attended DVS trade show at Trump Casino, Atlantic City, New Jersey.

Action Sport Brand Consultancy Specialize In.

- Brand Management
- Designs / Logos, Graphics, Apparel, Products
- Sourcing Factories Worldwide / Designs, Products
- Production / Hardware, Apparel, Accessories
- Sales / Marketing Strategies
- Trade Shows
- Team Rider Development

Completed International Contract Position.

Brand Consultant

Internship brand consultant on behalf of Swiss skate and snowboard manufacturers Summit Lifestyle Technologies who are based in Lucerne, Switzerland.
Visited Summit vendors on sales trips to the Swiss Alps and assisted with product showings and promotional skate / snow merchandise and instore product placements.
Attended ISPO action sports trade show and represented Summit company at its trade booth. ISPO Halle. Munich, Germany.
Was also involved as a Test Pilot Athlete for Summit research and development product testing sessions in The Swiss Alps.

Completed International Contract Position.

Internship / Brand Consultant

Manager of a very busy Factory / Showroom which has been manufacturing for over 15 years located in Rockingham.

Sold surfboards and watersports apparel and accessories to Domestic and International accounts on behalf of Clearwater surfboards and assisted in direct sales to the public via new showroom which included Surfboards, Clothing, Wetsuits and other associated stock.

Directed Company Advertising / Promotional Budgets.

- Australian Surfing Life Magazine
- Australian Longboarding Magazine
- 2003 Margaret River Salomon Masters
- Rockingham Community Newspaper
- Mandurah Community Newspaper

Attended export seminars hosted by the Western Australian Small Business Association in Northbridge throughout the month of July and received exporters business certificate.

Represented Clearwater at the WA surfing industry cup held on Rottnest Island.

- Tag Team Surf Contest
- Charity Golf Challenge

Completed Contract Position.

Sales / Marketing Manager

Store Manager of this new Northern Beaches Surf / Art gallery located at Mona Vale Sydney.

LSD surf gallery sold surfboards, surfing accessories, limited edition clothing, surf art and music which was produced by Sydney artists and musicians.

- Store Manager Duties

- Customer Service
- Sales
- Cash Handling
- Receipting
- Store Budgets
- Stock Control
- Quality Control
- In Store Merchandise Promotions

Dealt with the International surf media on behalf of our companies advertising sales budget and assisted with media bookings.

- Tracks Magazine
- Waves Magazine
- Manly Daily Newspaper

Also assisted with busy surfboard export distribution program to Japan with LSD Surfboards.

Attended a variety of sales seminars held at the Dee Why Returned Services League Club.

Completed Contract Position.

Sales Representative for Powershapes Surfboard Company based on Sydney's northern beaches in Brookvale.

Agent for Surf - Skate Hardware and Street Fashion.

Label Representative Of.

- Greg Webber Surf Designs
- Luke Short Designs
- Colin Ladhams Surf Designs
- Element
- Lost
- Black Fly's
- SSR
- Feisty Girl Funboards
- Big Island Style Longboards
- Positive Skateboards

Key Responsibilities Of This Role Included.

- Developed and acquired new business in Australasia region
- Communication development with customer network
- Planned, maintain and delivered on consistent call cycles
- Ensured visual merchandising standards were in direction
- Provided monthly sales reports to the Sales Manager 

Sales Achievements.

Opened new store accounts in Sydney, Perth, Bali / Indonesia

Indonesia was part of a new growing global market for the Powershapes brands. Powershapes products available throughout 15 countries around the world.

Completed Contract Position.

Sales Representative

Employed by local Manly surfer and former top 16 professional surfer Kingsley Looker, working at his Sunshine Surf Centre and Boardroom Stores. These are busy surf retail stores located at Manly Beach in Sydney. Selling beach culture fashion, surfboards and accessories. Completed 3 summer contract periods working for these stores over the busy summer trading periods.

Completed Contract Position

Retail Store Sales Associate

A Western Australian surfboard company located in Northbridge. Involvement with SSR manufacturing, distribution and  exporting the brand throughout Australia, Indonesia and Europe over a 10 year period.

My Personal Responsibilities As Business Proprietor

- Manufacturer
- Wholesale Distributor
- Exporter
- Market Researcher
- Sales / Promotions
- Special Events 
- Customer Service
- Accounts Payable / Receivable Clerk
- Staff Employment Roster
- Payroll Of 10 Sub Contractors
- Research / Development
- Surf Team Manager

SSR Wholesale Distribution - West Coast Australia.

- Juice Surf. Jolimont.
- Ken Vidlers. Cottesloe.
- Power Station. Alfred Cove.
- Sands Surf Shop. Mandurah.
- Total Surf. Fremantle.
- Waves Surfshop. Belmont.
- Waves Surfshop. Carousel.
- Waves Surfshop. Kingsway.
- Waves Surfshop. Morley Galleria.
- Waves Surfshop. Perth City.

SSR Wholesale Distribution - East Coast Australia.

- Sunshine Surf Store. Manly. Sydney. NSW.

Western Australian Boardrider Club Sponsor.

- Sponsor Of Contacio Boardriders Club - Triggs. Perth.
  1993 - 1998.
- Sponsor Of Reef And Sand Boardriders Club - Mandurah.
  1995.

SSR Surfboard Promotions.

- Carlton Draft
- Corona

SSR also acted on behalf as a Glassing Company sub contractor for Rusty surfboards, J Sticks and L.E Guns and contract surfboard repairs for various surf shops throughout Perth.

Other business associations with Waves Surfwear surf shops and Squid Grip surf accessories.

For More Information Please Visit www.ssr-surfing.com

I left the business to pursue overseas travel and new employment opportunities.

Brand Manager

Involvement with Rusty Australia surfboard directors Mick Button and Rob Allen in organising new surfboard retail store accounts in Bali - Indonesia. This move assisted in laying the foundations for the Rusty brand to grow in Indonesia and throughout Australasia region.

Employed in other role as Surfboard Repairer and Glassing Contractor on behalf of Rusty and serviced it's surf, skate and snow concept store The Boarding House which was located in Osborne Park in Perth, Western Australia and repaired damaged customer, team surfboards and stock boards.

Completed Contract Position.

International Sales - Brand Development

Developed a youth based surf team for Waves Surfwear which included Western Australian pro - junior surfers Mark Brandis, Steve Knowler and Misty Ellis.
Managed surf and fashion photo shoots and assisted in bar and club promotions on behalf of Waves Surfwear.

Completed Contract Position.

Surf Team Manager

Proprietor of Juice Surf Store located at Jolimont in Perth, Western Australia. Sold my business after initial establishment of the store to concentrate on other business ventures. Juice Surf Store stockist's of surfboards, beach life style and street wear apparel and accessories from SSR Surfboards, The Edge Surfboard Company, Stussy, Mossimo, Kadu, Creatures of Leisure, Zogs and other associated brands.

Proprietor

Julian Groom is a Director / Brand Consultant at Planet Blue Action Sports Foundation in Perth, WA.

Julian Groom

Julian Groom

Skills

Interests

Industries

Education history

CCUSA - Camp Counsellors USA

Lab Tech Education Training Centre.

Teach International Language College.