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Creative Director & Brand Storyteller

Creative & Design

William is a product-focused B2B marketing leader who is experienced in commercializing deep and cutting-edge tech applications, services, and infrastructure with a focus on revenue and product adoption in both product lead growth and enterprise sales. He has a proven ability to collaborate with cross-functional teams to ensure streamlined operations through all facets of the project lifecycle, maintaining adherence to strategic initiatives and scaling from 0 to $MM in revenue.

Swift aspired to grow from a national company to a global one. I was brought on to build their in-house creative team, from the ground up, and tell their story of innovation to the world. During this process, I produced and implemented corporate branding guidelines as well as re-branded multiple companies Swift acquired or partnered with along the way.

Swift's innovation team (R&D), Swift-X, develops many pieces of intellectual property (IP) and was ready to start bringing some of these products and ideas markets. The creative team was responsible for creating/implementing marketing strategies, building design assets, product photography/video and product branding. 

Because Swift is a boutique engineering company benefiting from VC fundraising and SBIR (small business innovative research) grants. I oversee the creation of pitch decks, design, and marketing for these ventures.  

Successfully ran and managed a media design and creative marketing company, completing 200+ projects to date. Team head for client marketing strategies, art direction, and implementation. Work closely with client brands to create visually pleasing marketing pieces that tell a story and drive conversions, while consistently meeting deadlines and requirements.

Key Achievements:
• Provided creative strategy and branding direction for every client.
• Worked with all creative mediums including photography, graphic design, UX design, web design and video production.
• Successfully built and managed a complete team to complete over 200+ projects to date.

Owner / Creative Director

1300% increase in site traffic and 600% increase in conversion rates on the website. Develop and maintain annual marketing plan and budget. Created brand style guides, graphics standards, and templates to form a cohesive brand experience.

Key Achievements:
• Provided brand direction and architecture for storytelling graphics across all marketing mediums and touchpoints including print, web, and social media.
• Created successful and trackable marketing campaigns while meeting tight deadlines.
• New leads developed from the website have over a 90% close rate for the sales team.

Creative Director

Increased association membership while breathing new life into the organization. Develop annual marketing budget and goals to present to the director and board of directors for approval. Plan and host 3-day annual conference for roughly 300 members and 25+ speakers. I developed new website features to grow membership base with new and younger members.

Key Achievements:
• Built an interactive membership website with a backend user dashboard. Built educational portal to access event videos and slideshows, members-only forum, consultant finder and blog for users to publish white papers and scientific data.
• Grew youth membership 25% by reaching out to college programs and promoting a scholarship fund.
• Doubled annual conference attendance in less than two years.
• Developed and built email marketing campaign and increased list from 200 to over 3,000 professionals.

Consultant Creative/Marketing Director

Designed and created branding guidelines. Apparel design for WrestlingMart branded products including socks, shirts, shorts, sweats, warm-ups, singlets, and headgear. Worked with team sales staff to create custom team uniforms and gear.  Developed and implemented a campaign to drive regional/national traffic to the largest wrestling showroom in the country.  Implemented social media campaign and developed promotional videos, photography, and content for social media channels.

Key Achievements:
• Apparel design for regional and national team uniforms as well as custom branded WrestlingMart products. 
• Content creation for social media channels including photography and video. 
• Regional and national marketing strategy for storefront and ecomm/web.

Designer and Content Strategist

Built a template system and database for sales and marketing pieces to eliminate inconsistent branding, message, and promotions in sales and marketing touchpoints. Designed and built landing page templates for each product and product segments. Managed and directed the launch of a social media campaign on Facebook, Twitter, Google + and LinkedIn.

Key Achievements:
• Unified the brand voice and message throughout all print, web and social mediums.
• Maximized sales staff efficiency by creating a database for all marketing touchpoints for each product and market segment.
• Built InDesign template system for easy edits across all touchpoints at once.
• Designed clean and well-constructed graphics supported by thought-provoking concepts.
• Created unified packaging for all products.

Lead Graphic Designer & Associate Marketing Director

Web developer and designer in startup marketing and print agency. Built and designed front end client portals, landing pages, and print designs for industry magazines. Created and delivered marketing and advertising concepts to clients of all levels. Learned product testing and documentation for company’s proprietary print aggregation software. Ensured timely completion of projects in a fast-paced agency with tight deadlines while being able to jump from one project to another as needed.

Key Achievements:
• Created client branded portals and print templates for clients such as Remax and American Red Cross.
• Developed a reputation for delivering superior design concepts to clients.
• Participated in creating podcasts and video educational tools to a national organization of affiliate marketers.

Designer and Web Developer

Jubilee Schneider is a Creative Director & Brand Storyteller at Swift Engineering, Inc. in San Juan Capistrano, CA.

Jubilee Schneider

Jubilee Schneider

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