Juan Cervantes
Creative Director and Owner · C2 designers
Oxnard, CA
In My Own Words
With an endless passion for creative design Juan Cervantes is dedicated to helping brands revive their voice, re-aligning their vision and expand their brand reach. His main industry focus is beauty/cosmetics, skin care, medical, fashion, footwear and apparel as well as the restaurant industry, fast food franchise, major food distributors, wine, sports and performance brands. Juan has helped K-SWISS footwear, Seymour Duncan, Sebastian International, Youngblood Mineral Cosmetics, Burgerim Gourmet Mini Burgers, Aepic Global (R21 brand), SF State Apparel, Southern California Viper Club, Wheelhouse Indoor Cycling Studio, chic hotel The Georgian on Santa Monica's famous Ocean Drive and has clients in the medical and legal fields. Has freelanced for Agencies and Design Studios such as: Levit Agency, Adville-USA, The Ballard Agency, Ahlman & Associates, Silverander Communication, James Graca Design and The Originators. Reach out so he can join your team and build a better brand experience together.
Work Experience
Creative Director and Owner
C2 designers2014 – Present
Owner of a lean design team specializing in branding, Art Direction, Creative Direction, Product Packaging, Display Design, Advertising, Marketing and Photo Art Direction. PARTIAL CLIENT LIST: Dermatology Associates of Seattle, USMAL West Point, Rod Dixon’s KiDS MARATHON, Seymour Duncan, Adville-USA Ad Agency, Levit Agency, Eaton, Speed Tactics, Ironwood Vision Center, Northside Vision, Famous Amadeus Pizza in NYC, Mik's Pizza, State Apparel, Mayhew Steel Products, CALUCO Outdoor Furniture, Southern California Viper Club, and more.
Freelance Graphic Designer
Seymour Duncan2014 – 2014
Part-Time Freelance Designer working on product booklets, packaging graphics for various guitar pickups, pedals and retouching product images.
Art Director
Youngblood Mineral Cosmetics2013 – 2014
• Passionately developed brand assets through new product photography, packaging and print shoots to help marketing expand the brands voice through various channels like social media, website, T.V., events, trade shows and print. • Created the new positioning tagline “THE FOUNDATION OF BEAUTY” • Lead the charge for creating a new flagship make-up display and countertop display units. ?The large flagship display made it's debut to distributors in Italy in 2014. • Developed NEW innovative packaging design for tired products which resulted in positive new possibilities for creating sales opportunities in different seasons. • Created their new sleek custom made Distributor Kit to introduce buyers to new product launches and samples of what's to come in the calendar year.
Senior Graphic Designer
KSWISS footwear2000 – 2013
• Lead designer for 15 years. • Designed new K-SWISS brand identity in 1999 including logo, footwear packaging, marketing materials and prepared files for offset printing, websites, apparel, embossing and woven labels resulting in a unified brand image • Creative and Art Direction of print advertising for Tennis, Running, Training and Lifestyle • Designed national in-store Jillian Michaels campaign and all it’s components resulting in driving customers into 400 Lady Foot Locker stores • Art directed photography for tennis ads with athletes also lifestyle, footwear and apparel images for use in catalogs, web trade shows and more
Graphic Designer
KSWISS footwear1998 – 2000
• Designed all of the K-SWISS brand identity system including the full color 3D shield, packaging, hang tags, and more in order to create unified brand image throughout the company various touch points. • Art director of photography for print ads, apparel catalogs and streamlined the entire development process for more efficiency • In charge of creating all the marketing materials and to develop tag lines for campaigns
Graphic Designer
Silverander Communication1997 – 1998
Supported the Art Director and Senior Graphic Designer with layouts, concepts, clipping paths and photo shoot, design and color retouching.
Freelance Designer
Ahlman & Associates1997 – 1997
Freelance designer: Designed pharmaceutical labels, ads and one sheets.
Freelance Graphic Designer
Sebastian International1997 – 1997
Haircare logo concepts for laminates line. Video tutorial packaging Event invitations Graphic design
