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Digital Marketing Manager

Digital & Media

My name is Joshua Useldinger, and I'm a passionate creative from Santa Cruz, CA with over 10 years of experience in the apparel, social media, and digital design industry. I live an eclectic life inspired by the pursuit of joy, and have a deep found passion for design, filmmaking, skateboarding, and storytelling. And for the last 4 years, I've been working full time as a Social Media Manager and Marketing Strategist.

I believe in utilizing the most universally engaging emotions in the human heart to create captivating, growth driven, and engaging strategies to enhance the growth and success of any company I'm apart of.

-Create, strategize, and execute multi-channel campaigns to generate customer leads at each touchpoint 
-shoot,direct, & edit all social media content getting pushed through various media channels
-create and manage all email, seo, and sms marketing activations
-manage all digital communities and customer service
-create monthly content calendars and email keys for each channel
-write all copy across social, email, and e commerce activations
-design all graphics and templates used across media channels
-maintain e-commerce channels and create product campaigns for each media channel


-Manage the day-to-day handling of all social media channels such as Facebook, Twitter, Pinterest, Instagram, Tiktok, Spotify, YouTube, and Vimeo. adapting all content to suit different channels. 
-Develop creative and engaging social media and affiliate strategies to meet social media and marketing sales targets.
-Advise members of the marketing team about campaigns and marketing collateral to streamline clear communication with DTC customers.
- Develop a unique cadence of each social media channel and affiliate network.
- Direct, schedule, and deliver content across different platforms using scheduling tools. 
- Create engaging multimedia content (and/or outsource this effectively) across multiple platforms. 
- Develop, launch, and manage new campaigns that promote brand success and growth.
- Form key relationships with influencers and community leaders across social media platforms.
- Undertake target audience research.
- Manage and facilitate social media communities by managing in-boxes,comments, and account interactions.
- Monitor, track, analyze and report on performance on social media platforms using tools such as Google Analytics and Facebook insights.
- Research and evaluate the latest trends and techniques while finding new and better ways of measuring social media activity and performance.
- Analyze competitor activity.
- implement improvements to increase performance.
- Set targets to increase brand awareness and increase customer engagement.
- plan and coordinate special PR events.
- Regularly liaise with clients via telephone, email, conference calls or face-to-face.

Social Media Manager and Marketing Coordinator

DTC  Lead & Social Media Coordinator

-Maximize seasonal sell through by overseeing all e-commerce, retail, and social channels. 
-Head weekly, monthly, seasonal sales meetings to recommend and implement plans to management and design teams.
-Conduct inventory checks, sales reports, and issue RA’s and replenishments as needed.
-Coordinate product training for media & sales teams to maximize awareness of the season’s collection and trends.
-Stay informed of fashion/trends and apply this knowledge to assortment and promotional plans with marketing team.
-manage 3rd party brands for online and retail stores to maximize collaboration potential.
-Maintain website by creating product cards in ERP system and Shopify, along with re designing product pages to increase product sell through and marketing pushes.
-Manage overall DTC monthly sales goals for website and retail stores set by senior management.
-Develop and coordinate with other marketing teammates on seasonal promotional activity, markdowns, etc.
-Coordinate with retail, warehouse, and office managers to maintain supply needs.
-Work in Brandboom, NU-ORDER, and Excel to create sales orders and credit memos.
-Provide excellent and enthusiastic customer service to retailers and customers with product, shipping, or general inquiries via phone, email, and Instagram.
-Organize all production and salesman samples within office.


Direct to Consumer Lead & Social Media Coordinator

In an effort to create an all in one comprehensive marketing package, I would get hired on to a 4 month contract and lead new marketing strategies and campaigns complete with video, photo, copy, media layout, and posting strategies. Additionally, I would measure and track the performance of each media segment in regards to engagement, reach, and revenue increase, to steer future campaigns towards greater success.
Stand out clients : Nike SB, American Ballet Theatre, Long Drink, HP, Juneshine

Freelance Social Media Manager and Videographer

- Manage the day-to-day performance of the retail teams, enabling an incredible employee experience.
- Improve business performance by Measuring and Monitoring sales performance.
- Ownership of operational execution of store to achieve necessary revenue targets while balancing budget and expenses
- Use a high level of business acumen to understand the business drivers and opportunities and build solutions.
- Consistently meet and exceed store sales goals.
-Drive the execution of an elevated client experience by embodying brand values, personal engagement, and brand storytelling.
- Lead the sales floor and deliver an excellent customer experience through a customer first mindset to build loyal client relationships
- Assist customers and monitor client interaction with the team and technology, provide in the moment coaching for continuous improvement
- To create an optimal balance of sales and service by having the right people, in the right place at the right time through effective scheduling while achieving payroll goals
- Uphold consistent inventory accuracy and controls in store. Lead & train the team in store to ensure consistent deliverables.
- Contribute to Loss Prevention in all areas of the business, set expectations & own training for the store team.
- Ensure facility maintenance, presentation and organization.
- Lead merchandising presentation and concept standards utilizing retail & product reporting to regularly strategize for the customer experience and productivity of the business.
- Provide real-time and weekly feedback on product and sales performance to corporate partners to influence allocations and the success of the business
- Develop talent in visual and digital merchandising to Ensure the selling floor reflects the brand.
- Accountable for hiring, training and development of the store team across all areas of the business.
- Work with Regional Director to provide performance feedback to ensure growth. 
- Own Reviews / Development Plans / Disciplinary Action and Corrective Action for the team


Flagship Co Manager

- Manage all day to day needs of the store and staff while conducting seasonal buys and negotiations with vendors.
- Work with owner to develop vendor and category budgets and manage an open-to-buy.
- Oversee all hiring and payroll.
- Plan and coordinate and  our seasonal community events.
- Monitor performance and identify in-season and longer term trend opportunities.
- Source new vendor-partner opportunities that align with store identity and target market.
- Communicate with vendors to resolve issues and facilitate marketing programs
- Attend trade shows and events.



Store Manager - Buyer

Joshua Useldinger is a Digital Marketing Manager at Dr. Nancy / Sustain Telemedicine in Costa Mesa, CA.

Joshua Useldinger

Joshua Useldinger

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