Joshua Petit

Search Engine Optimization Analyst

2021 – Present

As the Principal SEO for Monster’s IAF group, I’ve led organic strategy and implementation for Monster-owned properties, including Military.com, Fastweb.com and Finaid.org, resulting in record-breaking organic traffic growth. I partner cross-functionally with content, engineering, and marketing teams to deliver impactful, data-driven SEO strategies. • Developed and executed SEO strategy that achieved all-time high traffic for Veterans Day and a record-breaking single day of organic traffic for three consecutive years • Develop SEO strategies for high-impact news days and event-based search demand • Perform competitor research and develop strategies to close ranking and visibility gap • Oversee internal linking improvements to boost page authority and site structure • Lead structured data development to enhance visibility in SERPs and rich results • Partner with content teams on editorial planning, briefs, and content calendars • Conduct audits and collaborate with engineering team to implement technical fixes • Monitor and adapt to Google algorithm updates to maintain and improve rankings • Define KPIs and provide performance reporting to leadership and stakeholders • Host SEO training sessions and guide internal teams on SEO best practices

Digital Marketing / SEO Manager

2016 – Present

As the SEO Manager and Digital Marketing Specialist for SnoCountry, I’m responsible for SEO, evergreen content strategy, and managing all social media and influencer efforts. I drive audience engagement through campaigns, giveaways, and evergreen content development. • Created and oversaw strategy for a new evergreen content section • Manage social media strategy and daily content posting • Collaborate with influencers for branded social media content • Organize and manage social media contests to increase reach and engagement • Perform SEO audits and guide developers on technical updates • Define SEO KPIs and report to stakeholders • Execute on-page and technical SEO improvements • Create content and perform copywriting for evergreen articles • Manage third-party content partnerships and cross-promotions on social platforms

Driver Skills Development Instructor

2020 – Present

-Advanced driver training -Driver skills development -Emergency vehicle control -Crash prevention training -Precision driving -Close quarters maneuvering

Digital Marketing Specialist

2021 – 2022

The Vertical Challenge is a free casual ski race series that holds race events in the northeast. I have been responsible for developing and implementing the digital marketing efforts to increase brand visibility, user engagement, and social following. • Digital strategy • Social media management • Managing email marketing campaigns • Content creation • Sponsorship outreach

Snowboard Instructor

2007 – 2016

- Snowboard instruction for all ages and abilities - Board maintenance - Customer service

Marketing Intern

2008 – 2009

- Marketing - Working festivals - Event check in/ registration - Printing & copies - General office help

Quinsigamond Community College

2006 – 2008