Joshua Patopoff
Aliso Viejo | United States
Skills
No information
Interests
Friends and family. anything outdoors related
In my own words
— Joshua<p>As a passionate and innovative leader in product creation, I am the go-to person for your revolutionary merchandising needs.
My active lifestyle and vast experience in sportswear, allow me to be the best adviser for innovative and sustainable product design. My visionary skills and expert knowledge of merchandising translates to adept consumer focus exceeding customer demands for cutting-edge apparel, footwear, accessories and home goods. As a natural leader, I am able to develop exceptional rapport with clients, driving fruitful product life cycles and coordinating innovative design and ultimately succeed within deadline-driven environments. My strategic planning and analysis of market trends are the keys that unlock the value of the products I create and successfully promote. Thriving on teamwork, I have the capacity to work with creative individuals and stakeholders to achieve the company’s mission and vision. With a proven track record of growing a profitable business and exceptional people skills, I ensure that products exceed the consumers’ expectations. Combining my education in Business Management and Operational Management with over 20 years of professional experience, I have refined my strengths in product management, competitive analysis, problem resolution, and people management. While propelling successful brands, I have developed the formula to catapult sportswear to flourish in today’s market. </p>
Trajectory
May 2025 — Now
Vice President Crate&kids · Crate and Barrel
As the Vice President of the Crate&kids brand, I am responsible for setting the overall strategy and direction for the brand, as well as leading cross-functional teams in the execution of the brand throughout all channels. I drive best practices and performance standards for merchandise assortment plans and life stage marketing. I utilize market data insights to maximize company sales growth and profitability by building business strategy and market share. I grow existing as well new categories, identify trends, and deeply immerse in the customer experience. I lead cross-functional team members including finance, business intelligence, E-commerce and store teams in market assessments, financial scenario planning, growth sizing, competitive analysis, go-to-market strategies and capital requirements for new strategies. I drive financial results that maximize revenue, conversion, gross margin and inventory turn goals.
Feb 2023 — Apr 2025
Sr Director Crate&kids · Crate and Barrel
As the Sr. Director of the Crate&kids brand, I am responsible for setting the overall strategy and direction for the brand, as well as leading cross-functional teams in the execution of the brand throughout all channels. I drive best practices and performance standards for merchandise assortment plans and life stage marketing. I utilize market data insights to maximize company sales growth and profitability by building business strategy and market share. I grow existing as well new categories, identify trends, and deeply immerse in the customer experience. I lead cross-functional team members including finance, business intelligence, E-commerce and store teams in market assessments, financial scenario planning, growth sizing, competitive analysis, go-to-market strategies and capital requirements for new strategies. I drive financial results that maximize revenue, conversion, gross margin and inventory turn goals.
Aug 2018 — Jun 2019
Chief Merchandising Officer · Mizzen and Main
Directly responsible for all product teams in an effort to deploy all areas of product inclusive of design, development, merchandising, sourcing, planning, production and management of top and bottom line targets. Leads strategy and execution of all product work and initiatives in collaboration with marketing and sales.
Created and owned long-term strategies in line with brand direction along with prioritizing objectives and key results. Cultivated and grew data driven, customer centric product approach in all decisions. Drove innovation across existing and new product categories. Conceptualized measurement of business initiatives and implemented strategy in an effort to maximize profitability and productivity goals.
Jan 2017 — Aug 2018
Principal Consultant · Private Consulting
Provided consulting for executive leadership for apparel, accessories and footwear brands seeking organizational transformation.
Sep 2014 — Nov 2016
Global Product Director · Hurley/Nike
Spearheaded product lifecycle and cross-functional teams, while ensuring that consumer trends and new technology were monitored.
Oversight of annual strategic planning process. Headed areas of innovation, global style creation, pricing, key concepts, product course, and GPM%. Conceptualized merchandizing, marketing, and business strategies with a focus on technology, innovation, key style initiative and brand expansion. Utilized strategic planning, budget and calendar management, and forecasting to anticipate products’ end results.
Selected Contributions:
- Instrumental in the inauguration of the revolutionary Hyperweave Innovative boardshort and the first Hurley Pro base layer (compression for water) and Nike Free Phantom Sandal
- Efficaciously increased GPM by 400 basis points, through driving home key initiatives – a concerted effort with design, development, production, and planning teams.
- Increased revenue by 10% and brand awareness for the company through to the successful launch of a popular USA Olympic- branded collection.
Feb 2011 — Sep 2014
Director of Merchandising · Hurley/Nike
Played a key role in the branding, promotion, and publicizing of the company’s products.
Collaborated with the Retail, License, Marketing, E-commerce, Product, Planning, and Sales Teams in order to attain the desired revenue results and maintain the company’s brand image across the globe by providing an exciting customer experience. Closely monitored the ebb and flow of market trends and consumer insights in order to efficiently meet customer demands with the company’s products. Directed the global seasonal design and development process and calendar.
Selected Contributions:
- Strategized and ultimately effectively attained 100% of directed store assortment with the leading wholesale partner: Dicks Sporting Goods.
- Pioneered the highly successful Phantom Sandal with Nike Free technology, which garnered $10m in annual sales.
- Propelled the major innovative Phantom franchise across both boardshorts and walkshorts, therefore raking in annual sales of $70m.
- Strategically increased ASP by 20% for walkshorts due to the successful launch of the innovative Drifit Chino walkshort.
Jun 2009 — Feb 2011
Director of Demand Planning · Hurley/Nike
Served as the key collaborative point for the marketing and commerce for the company, with a focus on basic forecast modeling.
Led the charge on attaining sales and business goals through yearly global inventory investment strategy and collaboration with E-commerce and DTC teams, Finance and Sales Departments. Spearheaded a dynamic team that planned and established product demand plans, which ultimately produced accurate forecasts.
Selected Contributions:
- Significantly reduced DII by 60 days due to accurate forecasting and sourcing and partnership with sales and customer service teams to increase turn rates.
- Took the lead on effective planning, thereby attaining major GPM targets.
Jun 2008 — Jun 2009
Director of E-Commerce · Hurley/Nike
Directed the collaboration of cross-functional teams in an effort to deploy all areas of e-commerce, inclusive of content planning and development, promotional campaigns, online marketing, inventory plans, etc.
Worked with Sourcing, Merchandising, Product, Customer Service, and Planning teams to ensure that critical deadlines were met. Conceptualized measurement of business initiatives and strategically made modifications where necessary in an effort to maximize profitability and productivity goals.
Selected Contributions:
- Effectively launched the highly successful Hurley.com website where $75 million worth of merchandise was purchased through the website annually.
Apr 2006 — Jun 2008
Demand Planning Manager · Hurley/Nike
Managed a team who created global demand plans
Aug 2003 — Apr 2006
Inventory Control Manager · Hurley/Nike
Managed a team who controlled global inventory
Aug 2001 — Aug 2003
Assistant Sales Manager · Hurley/Nike
Assisted sales team in setting and achieving global sales goals
Aug 1998 — Aug 2001
Spec Technician · Hurley/Nike
Created technical specifications for garment construction
Activity
Education history
California State University
