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Developing relationships and connections with people around the world

Regional Sales Director - Mountain West/Central

Top Management

I am an experienced outdoor and action sports industry leader and manager.  With consistent performance in sales, marketing, distribution, and brand development, I enjoy leading teams and brands to new business heights. 

• Brand and experiential marketing specialist
- Consulted with dock-less bike and scooter share company on the development of a travel program
and charge station location rollout strategy in 55+ markets across the United States
- Focused on business partnership development with major corporate clients, hotels, and key travel
destinations to increase brand exposure
• Sales, marketing, and brand development consultant
- Worked with several organizations on brand development and rollout strategy
- Developed catalogs, sell and pricing documents, marketing plan, social media, web presence and
on line sheet development and reorganization
- Strategized with national and international brands in systems, processes, and frameworks to better
introduce and expand presence in the US market
- Utilized Salesforce to create an effective pipeline development strategy
- Worked with JIT manufacturing facilities to quickly respond to market needs and changes
• Contract business planning and strategic analysis
- Worked with outdoor brand distributors in Mexico and Colombia to fine tune their distribution
strategies to lock in key distributor and retailer contracts • Outdoor adventure workshops, events,
and trip coordination

Founder

-Oversee all visual merchandising development in the outdoor, eyewear, footwear, and action sports industries
-Active involvement with brand partners to develop, design, manufacture, and deliver visual merchandising assets according to their brand specifications
-Domestic and international development responsibility with a very active travel schedule to maintain constant client contact
-Work in conjunction with design teams to execute project and brand vision across a wide array of product categories including, but not limited to, fixture, display, POP, packaging, etc.
-Interface with domestic and international project management and logistics teams to bring product from concept to delivery

Senior Business Development Executive - Outdoor

- Manage large independent sales rep network
- Oversee the development of a national and international sales and business development strategy
- Develop and oversee relationships with 500+ retailers in the outdoor and bicycle specialty retail channels
- Manage relationships with international distributors

Director of Sales

• Assisted CEO with all aspects of bringing startup company to fruition
• Developed go-to market plan for the ZG Collective distribution platform
• Managed in-house team of 10 across 6 brands
• Hired outside sales team of 30 across three brands
• Implemented CRM/ERP system across a multi-brand platform
• Opened, staffed, and launched distribution center and warehouse for multiple brands
• Managed import/export relationship with factories, brand partners, and freight forwarder


Chief Operating Officer

• Restructured sales territories to target and maximize the efforts of our rep force
• Revitalized the sales force by bringing in top-tier talent to drive the business forward
• Achieved and exceeded in-season sales targets
• Exceeded pre-season booking targets
• Implemented communication and reporting structures to lead long-term measureable & sustainable growth
• Combined the sales management of Canada, United States, and Mexico under one umbrella to maximize operational efficiency
• Offered key feedback in the development of product life cycle, sample, and go-to-market plans


North American Bike Sales Manager

• Managed sales in a multi-million dollar, independent retailer market in the Eastern United States
• Developed and maintained budgeting, forecasting, and network development for the region
• Focused the energies of a dynamic inside and outside sales team of 10 to achieve defined sales targets
• Fostered a culture of constant improvement and growth among sales team
• Helped lead the roll-out of a new distribution center to better serve regional customers
• Led efforts to launch branded retail stores with key retailers throughout the United States


Regional Manager (Sales - East, Retail Services - West)

• Worked to develop the global Giant Retail Partnership initiative and secure Giant’s retail network
• Acted as a business resource to key decision makers for 40+ retail accounts
• Grew Northern CA/NV territory by 20% in 2 years while weeding out under performing accounts
• Grew NYC/LI territory by 50% in first year
• Worked as a constant guide to improve both company and retailer sales and profitability through retailer education and clinics, event programming and facilitation


Account Executive

• Cultivated dealer relationships which led to a 100% growth in annual sales
• Worked with the pro-rep network for further brand development
• Participated in a mountain demo tour in order to increase product education and demand
• Maintained account satisfaction through tireless availability and service
• Supported sales representatives in growing their territories with trade show assistance, on snow consumer demos, and premier buyer ski days.
• Completed in-house inventory control to achieve accurate product records
• Responded to racers’ and ski professionals’ technical and product needs


Sales Representative/Race & Promotions Coordinator

• Forecasted and responded to customers’ needs by implementing a strategic ordering plan 
• Designed and constructed a more efficient and streamlined retail work space 
• Managed day to day staff operations and helped coordinate sales goals and incentives

Manager

Joshua Fonner is a Regional Sales Director - Mountain West/Central at Airstream in Coppell, TX.

Joshua Fonner

Joshua Fonner

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