Summary
Activity
Work experience
Dita Eyewear
e-Commerce Graphic Designer | 01/2024 - Current
Timely completion and delivery of creative for projects underway and smaller creative solutions from start-to-finish. This includes but is not limited to Klaviyo email templates, Facebook/Instagram Ads, on-site banners/content, digital banners/pop ups/content, and interdepartmental creative support.
Create engaging metric driven campaigns for email marketing, paid advertising channels, and e-commerce platforms.
Assist in collaborating and coordinating with the marketing team to maintain an e-commerce calendar.
Layout presentations/pitch decks for new products, projects, and ideas.
Stay current with trends related to similar products and services.
Assist in managing the day-to-day operations of DITA.com
Ensure the website is always up to date with the latest product offerings, prices, and content.
Offering As-needed support to our Customer Service Team.
Continuously looking to improve the user interface and shopping experience to enhance customer satisfaction and drive conversions.
Assist in developing new and continuously optimize current paid advertising campaigns to improve click-through rates (CTR), conversion rates, and return on ad spend (ROAS)
Pacific Component Xchange, Inc.
Marketing Manager | 05/2022 - 01/2024
From concept, to design and delivery, create high quality Email and Social Media campaigns.
Creating segmented marketing campaigns across various channels.
Ensuring design and layouts of emails are optimized, user, and mobile friendly.
Compiling, purging and segmenting email lists.
Creating digital ads and print materials such as brochures and sales tools.
Management of social media outreach and campaigns for Twitter, Facebook, Instagram, LinkedIn, YouTube and other emerging social media channels.
Tracking, analytics and reporting of all marketing efforts including email marketing, web and social.
Refining the corporate identity from a design standpoint.
Constantly learning and suggesting innovative methods of creative marketing ideas.
Become conversant on EPDS (Axiom) as it relates to marketing and tracking activities in conjunction with Hubspot, surveymonkey, and other tools to be used in the marketing efforts.
Fox Head, Inc.
Global Web Designer of eCommerve | 08/2018 - 04/2022
Manage site refresh and email calendars in partnership with the Digital
Content Specialist.
Working directly with Brand, Creative and Marketing, I would create email campaigns from concept to delivery and create engaging reports based on results.
Participate in ideation sessions to develop compelling content ideas to
drive engagement and conversion.
Create all site content, including but not limited to homepage features,
landing pages and category banners.
Develop landing pages for onsite promotions from concept to on site development.
Create a variety of content for global e-commerce partners, social media
marketing, and site takeovers.
Benjamin Management Group
Website Designer & Developer, In-House Graphic Designer | 05/2011 - 08/2018
Design, develop, maintain, and update website
Create, design, and execute targeted email marketing campaigns for
prospects, agents, and clients
Monitor data analytics report to analyze the performance of
marketing campaigns to optimize acquisition, conversion, and
retention efforts
Perform routine and advanced desktop, server, network, database,
software, and information support management
Administer users, groups, permissions, file configurations, remote
access, backup and restoration of network, email, and software
databases
Enhanced Vision
Graphic Designer & Junior Website Designer | 01/2008 - 05/2011
Coordinate, created, and scheduled content, designs and periodic
updates to company and distributors websites
Develop collateral such as display, marketing, and packaging
materials to support product branding strategies
Create and manage company materials such as brochures, stationary,
business cards
Prezense
Graphic/Web Designer | 01/2007 - 01/2008
Assisted Senior Webmaster with Graphics.
Education history
Monterey Peninsula College
Firefighting
Saddleback College
Digital Arts
Orange Coast College
Digital Arts
Irvine Valley College
Web/Multimedia Management and Webmaster
Tahoe Truckee High School
High School Diploma | 1999 - 2003
CSU Monterey Bay
NA | 2004 - 2005
