Josh Wilson
Ecommerce Graphic Designer · Dita Eyewear
Lake Forest, CA
In My Own Words
Strategic, innovative, and result-oriented eCommerce marketing professional with 18+ years of demonstrated hands-on experience in branding, web design, email marketing, and print design.
Work Experience
e-Commerce Graphic Designer
Dita Eyewear2024 – Present
Timely completion and delivery of creative for projects underway and smaller creative solutions from start-to-finish. This includes but is not limited to Klaviyo email templates, Facebook/Instagram Ads, on-site banners/content, digital banners/pop ups/content, and interdepartmental creative support.
Create engaging metric driven campaigns for email marketing, paid advertising channels, and e-commerce platforms.
Assist in collaborating and coordinating with the marketing team to maintain an e-commerce calendar.
Layout presentations/pitch decks for new products, projects, and ideas.
Stay current with trends related to similar products and services.
Assist in managing the day-to-day operations of DITA.com
Ensure the website is always up to date with the latest product offerings, prices, and content.
Offering As-needed support to our Customer Service Team.
Continuously looking to improve the user interface and shopping experience to enhance customer satisfaction and drive conversions.
Assist in developing new and continuously optimize current paid advertising campaigns to improve click-through rates (CTR), conversion rates, and return on ad spend (ROAS)
Marketing Manager
Pacific Component Xchange, Inc.2022 – 2024
From concept, to design and delivery, create high quality Email and Social Media campaigns. Creating segmented marketing campaigns across various channels. Ensuring design and layouts of emails are optimized, user, and mobile friendly. Compiling, purging and segmenting email lists. Creating digital ads and print materials such as brochures and sales tools. Management of social media outreach and campaigns for Twitter, Facebook, Instagram, LinkedIn, YouTube and other emerging social media channels. Tracking, analytics and reporting of all marketing efforts including email marketing, web and social. Refining the corporate identity from a design standpoint. Constantly learning and suggesting innovative methods of creative marketing ideas. Become conversant on EPDS (Axiom) as it relates to marketing and tracking activities in conjunction with Hubspot, surveymonkey, and other tools to be used in the marketing efforts.
Global Web Designer of eCommerve
Fox Head, Inc.2018 – 2022
Manage site refresh and email calendars in partnership with the Digital Content Specialist. Working directly with Brand, Creative and Marketing, I would create email campaigns from concept to delivery and create engaging reports based on results. Participate in ideation sessions to develop compelling content ideas to drive engagement and conversion. Create all site content, including but not limited to homepage features, landing pages and category banners. Develop landing pages for onsite promotions from concept to on site development. Create a variety of content for global e-commerce partners, social media marketing, and site takeovers.
Website Designer & Developer, In-House Graphic Designer
Benjamin Management Group2011 – 2018
Design, develop, maintain, and update website Create, design, and execute targeted email marketing campaigns for prospects, agents, and clients Monitor data analytics report to analyze the performance of marketing campaigns to optimize acquisition, conversion, and retention efforts Perform routine and advanced desktop, server, network, database, software, and information support management Administer users, groups, permissions, file configurations, remote access, backup and restoration of network, email, and software databases
Graphic Designer & Junior Website Designer
Enhanced Vision2008 – 2011
Coordinate, created, and scheduled content, designs and periodic updates to company and distributors websites Develop collateral such as display, marketing, and packaging materials to support product branding strategies Create and manage company materials such as brochures, stationary, business cards
