Josh Valeo
Driving Digital Growth. Crafting Brands. Riding Life. · GLICO
Silverado, California
In My Own Words
<p>Data-driven <strong>E-commerce Specialist & Digital Operations Manager</strong> with 10+ years of experience scaling DTC and marketplace performance across <strong>Shopify, Amazon, and WooCommerce</strong>. Proven track record of driving triple-digit revenue growth, optimizing conversion funnels, and building brand ecosystems that align marketing, merchandising, and fulfillment. Skilled in <strong>CRO, SEO, analytics (GA4), email automation, and creative production</strong>, with a history of launching new brands and e-commerce platforms from concept to profitability.</p>
Work Experience
Ecommerce Supervisor
GLICO2024 – Present
Launched and scaled Shopify DTC storefront from inception to $48.9K YTD sales (2025)—a 372% YoY increase—through optimized merchandising, bundle strategies, and coordinated digital campaigns. Increased site conversion rate by 44% (to 0.85%) and AOV by 32% (to $44.40) via UX refinements, strategic bundling, and agency-driven traffic growth. Expanded site traffic by 913% (104K+ users) through integrated social, SEO, and seasonal campaigns. Scaled Amazon sales from $1.3K (2024) to $23.9K (2025) with 1,329 orders and a 35% AOV increase ($13.34 → $17.98) through optimized listings, pricing, and fulfillment strategy. Transitioned Amazon catalog from FBM to FBA for six SKUs, including meltable products, improving delivery speed and availability. Built automated GA4 and Seller Central dashboards to track KPIs, inventory health, and sales velocity for cross-functional decision-making.
Music Instructor
The Guitar Center Company2023 – 2024
Developing minds, young and old, about the wonders of music. Develop lesson plans on an individual basis to nurture the most productive path to learning their instrument (guitar and bass).
Web Manager
AE Tools & Computers2023 – 2023
Developed the new design of their newly migrated e-commerce store through a Magento CMS. Designed new layout, developing a new layout, new design elements and enhancing their existing branding. Create landing pages and implement SEO-friendly strategies.
Marketing Manager
Trinity Packaging Supply, LLC2020 – 2023
Directed digital marketing, branding, and ecommerce operations across Trinity’s portfolio, launching two major in-house brands — PalmPalm (hand sanitizer) and Supply Stream (proprietary ecommerce platform). Developed and launched PalmPalm, designing brand identity, website (WooCommerce), and Amazon storefront — generating $5.6M total revenue across wholesale, retail, and online channels. Branded and designed Supply Stream (supplystream.io ), establishing visual identity, UX, and creative guidelines. Redesigned Trinity.global, optimizing site architecture, product imagery, and conversion flow for ecommerce performance and accessibility compliance. Managed a cross-functional team of five, delivering projects that contributed to Trinity’s inclusion in Inc. 5000 and Inc. Best Workplaces awards. Partnered with leadership to define KPIs, launch campaign analytics, and align brand storytelling with measurable digital performance.
Ecommerce Manager
Virtual Graffiti Inc2015 – 2020
Managed full-cycle B2B sales of IT hardware and cybersecurity solutions across high-volume eCommerce platforms including Amazon Business, CDW, and Insight. Developed client relationships with SMBs and enterprise customers, identifying pain points and delivering tailored technology bundles. Optimized product listings, content accuracy, and promotional pricing to maintain buy box eligibility and boost conversion rates. Partnered with distributor and manufacturer reps to coordinate inventory forecasting, lead times, and drop shipping logistics. Maintained CRM data hygiene and followed up on inbound leads from partner portals, achieving a consistent monthly sales pipeline.
Web Developer
Ticking Way2018 – 2020
Developed WordPress ecommerce site from ground up. Creating brand identity, including: logo design, layout design, product photo editing. Integrating back-end analytics, structure to store, and organizing categories and subcategories for various brands. Develop new blog content for further engagement. Link to Social Media accounts and integrate brand into the associated communities.
Seo Specialist
Blink Development, Inc.2014 – 2015
Launched SEO strategies for clients across diverse industries, helping improve organic search rankings and doubling web traffic for select clients within six months. Conducted in-depth keyword research and competitive analysis to inform meta content, site architecture, and content marketing plans. Optimized existing web content using on-page SEO best practices, resulting in optimization score increases of 10–25%. Created backlink strategies by ghostwriting articles for niche industry publications, boosting domain authority and referral traffic. Gained hands-on experience with foundational SEO tools (e.g., Google Analytics, SEMrush, Moz), laying the groundwork for a career in digital marketing and performance optimization.
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