Josh Shave

SENIOR VP of Marketing

2023 – Present

* Took public on the NYSE (PSQH) * Built investor site * Launched GTM strategy * Launched brand Revamp * Built first ever Email strategy (segmentation, revenue producing,) with a 60% unique CTR * Launched Marketing iteratives that grew membership base by 40% * Lead the marketing team that grew our social following by over 100% * Launched first ever OTT / TV strategy * Built systems for brands under our holdings company * Helped launch a subsidiary brand. (hit over a million dollars in rev. in the first 2 months) * Built investor deck and presented to board of directors

SENIOR MARKETING DIRECTOR

2022 – 2023

* Built first ever GTM Strategy * Increased ecomm metrics in all major retailers * Rebranding Razor as more than a toy company * Building first ever CSR program * Updating Website UX / UI * Increase social engagement by 300% * Spoke as a thought leader at Electrify Austin.

MARKETING DIRECTOR

2020 – 2022

When it's call connected, more is possible. * Built NKA's first brand guidelines in company 70-year history * Developed the first ever go to market strategy. * Built and assisted in the largest company growth in history in the first two quarters. * Reimagined how we roll out our content to the medical industry. * Built organizations first marketing department * Grew all marketing efforts by double digitals in, advertising and social media * Developed a new event strategy that met customer's needs * Launched first product in 14 years * Built analytic marketing dashboard to track and measure campaigns.

GLOBAL BRAND AND CONTENT MARKETING MANAGER

2018 – 2020

RSM, California Seek Adventure. Save the Ocean * Own marketing campaign and strategy to grow business by 200 bps YoY, including new product content library that is the company's first in digital marketing. * Drive development, buy-in, and launch of new brand campaign: Seek Adventure. Save the Ocean. * Create and evangelize brand guidelines as an organizational standard, a first in PADI's 60 years; support launch of the new brand standards portal. * Foster strategic partnerships with industry leaders: GoPro, DAN, NatGeo, LEUS, and Xcel. * Build a content strategy to help PADI be the go to source for dive content globally in 186 counties and in 26 languages.

SENIOR MARKETING MANAGER

2010 – 2018

NASDAQ: MCFT is the world-renowned innovator, designer, manufacturer, and marketer of premium performance inboard powerboats. * Created and evangelized adoption of brand standards for the first time in the company's history. * Developed a marketing collateral site for dealer network globally. * Grew web traffic 10% YoY 5 years running. * Built product strategy with engineering team and partnered with business leadership to develop and own product standards. * Led the brand to an NPS score of 73% and gross sales grew 49% in the last five years. * Grew 38% over 5 year period through marketing initiatives alone, outpacing industry competitors. * Generated the highest social engagement rate in the boating space with the largest reach.

BSc