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Design consultant and Educator

Education & Training

I love to design things from the future. I go from taking an idea, tell a compelling story, and bring it to life. I have worked in a variety of companies and industries, both nationally and internationally, in corporate and consultancy settings. I enjoy the collaboration with cross-discipline teams to create unique experiences. 

Specialties: Sketching (analog and digital), 3D Modeling (Fusion 360, Solidworks), Adobe Creative Suite, Keyshot, Storytelling, 3D printing, Figma

Providing industry with technical expertise for this B2B expert advisory service helping national brands and law firms. 



Expert Engine Consultant

Adjunct Professor

DEN Chapter Vice Chair

Industrial Design Consultant

Freelance design consultant for clients to further their product development through concept sketching, brand strategy, and DFM.

• Accelerated project timelines using the development of curvature continuous 3D CAD modeling for the exterior cab of an electric vehicle, achieving completion 2 months ahead of schedule and a 30% cost reduction.
• Developed product strategies emphasizing sustainable design, leading to eco-friendly solutions for clients such as CityFreighter EV and Jarden Home Solution.
• Conducted regular design workshops and brainstorming sessions with clients to refine design concepts and align with project goals.
• Integrated UX design principles into product development strategies, ensuring user needs were met through intuitive and functional design solutions.

Principal Designer

• Mentored over 100 students in Keyshot, Fusion 360, Photoshop, 					                Illustrator and InDesign for their portfolio prep for design internship.
• Organized and conducted workshops and design reviews for students, fostering                                                                               a collaborative learning environment and improving design outcomes.
• Inspired students to constantly improve by providing easy to digest feedback leading to a 		                            student to win top portfolio submission from the Dean of ID at Metropolitan State.

Adjunct Industrial Design Professor

Early Education market that focuses on learning through play using common materials with a driving passion for education and an innovative vision which redefines teachers’ perspectives of common classroom equipment.	 

• Lead and managed the Design and Engineering team by refining our internal design process and mentorship of design teams to deliver high-quality design solutions.
• Fostered strong cross-functional collaboration with product manufacturing,engineers, marketing, and other stakeholders to encourage creativity and innovation.
• Implemented sustainable design practices by selecting eco-friendly materials for early education products, resulting in a 20% reduction in material costs

Industrial Designer / Engineering Lead

Collaborated with internal cross-functional teams to strengthen product strategy with visual renders, CAD models, and 3D printed prototypes. Facilitated insights that developed into organized direction. Cooperated with vendors to develop electronic devices with set goals to keep schedule. 	 

• Established a corporate visual brand guide for the product line.
• Organized and maintained a detailed data system architecture to ensure efficiency                                                               in locating specific internal files, enhancing team productivity by 30%.
• Influenced aesthetics for the next generation electronic communication devices.

Industrial Designer III

Initiated a mentorship program for ID students for transition to work in the field. Oversaw the creation of a series of virtual events that focuses professional development: sketching demonstration, emotional intelligence, and the business of design.

DEN Chapter Chair

Offsite is a 12-week online pilot program looking to disrupt design education and offer a real world view of the design profession through the instruction of industry leaders.

Student

Mentored a team of Industrial Design Interns to brainstorm and design across TOMY product lines. Effectively communicated design concepts using hand sketching visuals during presentations to internal and external stakeholders. Collaborated and communicated with marketing and cost engineering to ensure assortment strategies and price point management items met all tooling and R&D budgets on four product lines. Worked with SEGA, DISNEY, JOHN DEERE, POKEMON.

• Over 150 of my designs were manufactured and sold at retailers 
such as Target and Walmart that gained over $20 million in sales.
• Expanded rapid prototyping in-house capabilities that lowered cost by 73%.
• Implemented and managed a detailed evaluation process for paint color and finish, resulting in a 20% reduction in post-production rework.

Toy Product Designer

Led an Industrial Design Intern and a Fabricator that developed new products for clients. Sole designer responsible for creating and articulating project vision through consumer research, concept sketches, User-centric design, and 3D Modeling with DFM. Adaptability was prevalent with constant changing project requirements that required problem-solving to meet deadlines.

• Collaborated with dedicated design researchers to gather and analyze user data, leading to	informed design decisions for the Shottracker device, used Solidworks to design and develop                                             the Shottracker device, and monitored a small run of thermoplastic parts prepared for the NCAA Finals which resulted in the company to raise over $50 million in funding.
• Devised a method to enhance brand awareness using client’s existing manufacturing processes that resulted in reduction of cost by 22%.
• Designed the Bosch Charger holster with challenging parameters from initial concept to                                       working prototypes on an accelerated schedule, delivered in 6 weeks and cut cost by 50%.

Lead Designer

Responsible for designing and developing new outdoor equipment through storytelling, cross functional collaboration, concept development, and material and color selection to align product requirements and brand objectives.

• Produced over 20 designs that were manufactured and sold at retailers                                                                               such as Target and Walmart that achieved over $35 million in sales.
• Streamlined brand identity by establishing the style guide for the 
Battery Lighting products that resulted a uniform product line.     
• Interviewed campers on ethnographic research trip that led to the development 
of stove/oven combo which resulted in over $10 million in sales for the RV market.

Industrial Designer

Created concept designs for private prop and jet aircraft, cockpits, and cabin interiors. As the sole Industrial Designer, generated designs of interior components for both production and full-size mock-up.

    • Generated designs of executive aircraft interior components for both production and full size mock-up.
    • Envisioned and developed the entire interior of the next generation Hawker 450XP through sketching and Alias modeling that was presented at NBAA in Orlando, FL that resulted $88 million in sales.
    • From conception to production of seats, divans, color & material selections, and paint schemes.

Industrial Design Engineer

Josh Hoffeld is a Design consultant and Educator at Engine in Denver, Colorado. View their experience, skills and work history on Malakye — the professional…

Josh Hoffeld — Design consultant and Educator at Engine

Josh Hoffeld

Skills

Interests

Industries

Education history

Offsite

ArtCenter College of Design

Rochester Institute of Technology

Metropolitan State University of Denver