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Marketing

Director of Marketing

Marketing & Sales

<p>Marketing executive with 15+ years leading brand, digital, and DTC strategy across action sports, outdoor, and lifestyle industries. Proven success building authentic brands, scaling omni-channel growth, and driving measurable results through data-driven storytelling. Experienced in e-commerce, retail marketing, and full-funnel campaign execution. Collaborative leader known for balancing creativity with performance and delivering marketing that moves culture and the bottom line.</p>

•	Lead all aspects of marketing strategy and execution for a high growth DTC brand
•	Manage internal team across performance marketing, lifecycle, content, creative, and partnerships
•	Direct external agencies across paid media, PR, affiliate, and influencer programs
•	Oversee e-commerce strategy including website, PDPs, conversion optimization, and merchandising
•	Own and optimize DTC marketing KPIs including ROAS, CAC, LTV, AOV, and conversion rate
•	Develop and execute go-to-market plans for new product launches, overseeing campaign rollout and creative
•	Align with executive leadership on product positioning, pricing strategy, and promotional planning
•	Implement cross-channel campaigns to drive traffic, engagement, and sales across digital and owned platforms
•	Monitor full-funnel performance, continuously improving the path from awareness to transaction
•	Increase revenue per visitor and customer retention through email/SMS flows, audience segmentation, and site improvements
•	Develop scalable frameworks for seasonal campaigns, referral programs, ambassador partnerships, and affiliate growth
•	Drive topline revenue through forecasting, demand planning, promotional calendar management, and campaign strategy
•	Support sales performance by aligning marketing efforts with inventory, merchandising, and launch timing
•	Build and lead a high-performance marketing team culture focused on speed, accountability, and impact


VP of Marketing

Owner

Non profit organization that provides free surf therapy days for children with special needs, and also wounded Veterans. 

Co-Founder

Board of Directors

•	Provided leadership for the marketing team, fostering a collaborative culture rooted in teamwork and innovation while executing a precise and effective marketing plan
•	Created go-to-market campaigns, weaving a cohesive marketing strategy across all digital and wholesale channels.
•	Partnered with departmental leaders across the organization, aligning product marketing strategy and brand campaigns with core business objectives to ensure we exceeded sales targets
•	Boosted brand awareness to become one of the most recognized electric motorbike companies by partnering with key influencers, targeted paid advertising, events, and dealer support, which resulted in growing dealer network 40%, wholesale sales 90%, and DTC sales 35% YOY.
•	Oversaw budgets of up to $2.7 million, driving optimal resource allocation and strategic planning to reduce costs 20%. 
•	Crafted compelling brand content and maximized ad spend to help create demand to new and existing audiences 
•	Built and nurtured key relationships with ambassadors and partnerships, driving brand awareness and recognition.
•	Innovated turnkey social automation programs, enhancing brand awareness 600+% via dealer social channels.
•	Developed custom and turnkey retail marketing programs along with a co-op advertising program which amplifying dealer paid advertising efforts.
•	Launched the Hunt Edition bike and partnered with well-known influencers delivering $487k+ in sales in just 3 months


•	Oversaw marketing strategy for product segments and developed successful go-to-market strategies for key products, product launches, and sales events with budget oversight of up to $4.2M. 
•	Created retail marketing programs for 1,000+ dealerships, increasing dealer in-store and web traffic, while increasing dealer co-op utilization spend by $2M which delivered $30M+ in retail sales.
•	Developed multi-channel digital campaigns and created content in partnership with 3rd party agencies.
•	Spearheaded digital marketing initiatives, including influence marketing, social advertising, dealer automated posts, streaming TV, YouTube, and Google Display Network.
•	Sourced top lifestyle influencers and partnered to create high-impact campaigns, turning around declining sales to 150% over average in most territories.
•	Created and presented insight-driven, strategic marketing briefs to corporate leadership.
•	Drove multiple full lifecycle experiential marketing efforts, including a massive demo tour with 88 stops. 
•	Aligned marketing efforts with brand objectives by collaborating cross-functionally with sales and other stakeholders.






Manager, Region Marketing 

•	Engaged the community and increased brand awareness and sales
•	Managed and develop relationships with retail, media, and partners
•	Developed and executed all grassroots marketing initiatives
•	Managed the experiential marketing and media partnership budgets
•	Managed our Field Marketers, ambassadors, sales reps




Marketing Director

•	Owned experiential marketing programs, brand partnerships, and contract fulfillment, and partnered with sales and retail teams to develop key marketing initiatives. 
•	Developed unique experiences for consumers and retailers in collaboration with athletes and ambassadors. 
•	Captured 18% of all online sales by launching an e-commerce proform system.
•	Spearheaded 100% of cause marketing and community outreach initiatives.
•	Delivered $400k+ in sponsorships and $10M+ in earned PR media by working with PR media as well as internal and external partners to tell brand stories and bring in revenue. 
•	Nurtured key relationships with retail partners and increased wholesale orders 75% via retail marketing programs promoting the brand, driving consumers to locations, and supporting wholesale partners. 




Marketing Manager

Camps Marketing Manager (Surf and Snow)

Retail Manager

National Marketing and Sales Manager

Josh Harper is a Director of Marketing at Ride1Up Electric Bikes in San Clemente , CA.

Josh Harper

Josh Harper

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