Joseph Castrorao
Sales Operation Manager · GRACING INC
Chino Hills, CAIn My Own Words
•SUMMARY OF QUALIFICATIONS - Collaborate with global business partners and executives to define growth strategies and sales initiatives - Manage shifting priorities and competing demands to build operational strategies and drive business results - Analyze sales figures and client feedback to build custom sales plans for specific accounts and territories including seasonal sales plans, seasonal growth targets, in-season reorders, and sales reports - Evaluate products and competitive market position to plan and develop new business pipelines - Build strategic relationships with key partners, internal staff, and clients to increase revenue and deliver ROI - Solicit new partnerships and deliver optimized workflows to drive revenue from new and existing accounts - Conduct engaging sales presentations and product demonstrations to prospective distributors - Create custom tailored account strategies to effectively identify, penetrate, and secure new accounts - Develop and qualify leads to drive sales through cold calls, email marketing, and lead generation campaigns - Versed in Microsoft Office Suite, Outlook, SAP, and Full Circle Systems
Work Experience
Sales Operation Manager
GRACING INC2019 – 2019
Evaluated market landscape, observed current operational practices, and improved internal operational processes while managing sales activities and cultivating trusted industry relationships. • Managed the six person sales operation team and spearheaded the go-to-market process as well as financial analysis, sales planning, and sales forecasting, and gave formal and informal status reports to executives. • Oversaw the hiring and training of inside sales coordinators for domestic retail account base. • Implemented optimized inventory control procedures to sell tools with visible inventory selling levels. o Increased stock inventory sales by 7%, and implemented a working calendar to track the monthly progress of individual sales representatives in their given territories. • Launched Realtree Denim licensing program and secured a $250,000 purchase order from Stage Stores Texas RELEVENT EXPERIENCE
VP International Sales and Marketing, Wholesale, Retail, Merchandising
AFFLICTION CLOTHING2007 – 2019
Coordinated and executed customer focused sales and marketing initiatives to build relationships with international business partners and secure partnership opportunities to drive sales and global expansion. • Forged strategic partnerships and pitched/presented new products to secure seasonal and immediate orders. o Expanded wholesale and retail to Canada, Chile, China, Czech Republic, France, Germany, Japan, Mexico, Myanmar, Russia, Singapore, South Africa, Sweden, Switzerland, UAE (Dubai), and Ukraine. o Increased sales from $3 million in 2007 to $65 million in 2019. • Managed open order files and liaised with customer service department and the seasonal demand planning manager to purchase and maintain proper inventory levels to meet forecasted demand. o Project manager for 20 branded stand-alone stores located in Beijing, Moscow, Saint Petersburg, Prague, Paris, Johannesburg, Pretoria, Dubai, and Tokyo. • Defined and shared strategic marketing campaigns for distribution partners, and delivered marketing collateral and campaign initiatives to international partners. o Prepared monthly reports and provided recaps of the previous year’s performance. o Managed 12 contracted distributors and five agents across 40 countries throughout Asia Pacific, North America, South America, Russian and CIS countries, and the European Union. • Coordinated trade shows and recruited/trained personnel to motivate the team to achieve goals. o Utilized initial contacts with company brand profile tools to identify lifestyle partners, attended international and domestic trade shows in targeted markets to source effective partners. • Oversaw payment and logistics information, and assisted with shipping including LTL, LCL, as well as domestic and international shipping documents such as commercial invoices, packing lists, EEI filing, etc.