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•SUMMARY OF QUALIFICATIONS
 
-	Collaborate with global business partners and executives to define growth strategies and sales initiatives
-	Manage shifting priorities and competing demands to build operational strategies and drive business results 
-	Analyze sales figures and client feedback to build custom sales plans for specific accounts and territories including seasonal sales plans, seasonal growth targets, in-season reorders, and sales reports
-	Evaluate products and competitive market position to plan and develop new business pipelines 
-	Build strategic relationships with key partners, internal staff, and clients to increase revenue and deliver ROI
-	Solicit new partnerships and deliver optimized workflows to drive revenue from new and existing accounts
-	Conduct engaging sales presentations and product demonstrations to prospective distributors
-	Create custom tailored account strategies to effectively identify, penetrate, and secure new accounts 
-	Develop and qualify leads to drive sales through cold calls, email marketing, and lead generation campaigns
-	Versed in Microsoft Office Suite, Outlook, SAP, and Full Circle Systems


Evaluated market landscape, observed current operational practices, and improved internal operational processes while managing sales activities and cultivating trusted industry relationships.
•	Managed the six person sales operation team and spearheaded the go-to-market process as well as financial analysis, sales planning, and sales forecasting, and gave formal and informal status reports to executives.
•	Oversaw the hiring and training of inside sales coordinators for domestic retail account base. 
•	Implemented optimized inventory control procedures to sell tools with visible inventory selling levels.
o	Increased stock inventory sales by 7%, and implemented a working calendar to track the monthly progress of individual sales representatives in their given territories.
•	Launched Realtree Denim licensing program and secured a $250,000 purchase order from Stage Stores Texas



RELEVENT EXPERIENCE

Sales Operation Manager

Coordinated and executed customer focused sales and marketing initiatives to build relationships with international business partners and secure partnership opportunities to drive sales and global expansion.
•	Forged strategic partnerships and pitched/presented new products to secure seasonal and immediate orders. 
o	Expanded wholesale and retail to Canada, Chile, China, Czech Republic, France, Germany, Japan, Mexico, Myanmar, Russia, Singapore, South Africa, Sweden, Switzerland, UAE (Dubai), and Ukraine.
o	Increased sales from $3 million in 2007 to $65 million in 2019.
•	Managed open order files and liaised with customer service department and the seasonal demand planning manager to purchase and maintain proper inventory levels to meet forecasted demand.
o	Project manager for 20 branded stand-alone stores located in Beijing, Moscow, Saint Petersburg, Prague, Paris, Johannesburg, Pretoria, Dubai, and Tokyo.
•	Defined and shared strategic marketing campaigns for distribution partners, and delivered marketing collateral and campaign initiatives to international partners.
o	Prepared monthly reports and provided recaps of the previous year’s performance.
o	Managed 12 contracted distributors and five agents across 40 countries throughout Asia Pacific, North America, South America, Russian and CIS countries, and the European Union.
•	Coordinated trade shows and recruited/trained personnel to motivate the team to achieve goals. 
o	Utilized initial contacts with company brand profile tools to identify lifestyle partners, attended international and domestic trade shows in targeted markets to source effective partners.
•	Oversaw payment and logistics information, and assisted with shipping including LTL, LCL, as well as domestic and international shipping documents such as commercial invoices, packing lists, EEI filing, etc.


VP International Sales and Marketing, Wholesale, Retail, Merchandising

Joseph Castrorao is a Sales Operation Manager at GRACING INC in Chino Hills, CA.

Joseph Castrorao — Sales Operation Manager at GRACING INC

Joseph Castrorao

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