Jose Torres Cano

Senior Graphic Designer · The Avid Group

Los Angeles, CA

In My Own Words

PORTFOLIO WEBSITE: https://www.josecanodesign.com/ Based in Los Angeles, California, Jose is a Graphic Designer and self-proclaimed T-shirt enthusiast with a Bachelor's of Arts Degree in Illustration from the esteemed Ringling College of Art and Design. With a keen eye for design and a passion for streetwear, he specializes in creating eye-catching apparel and branding that truly stands out. Currently, Jose is showcasing his skills as a Senior Graphic Designer at Avid Apparel. If you're interested in commissioning his work, send him an email at josecanodesign@gmail.com

Work Experience

Senior Graphic Designer

The Avid Group

2022 – Present

Executed graphics and artwork from initial idea to the final product for various brands such as Pacsun, STAYME70 (Carmelo Anthony's brand), Barstool Sports merchandise line, among others. Put together detailed tech packs. Assessed and made comments on artwork strike-offs and clearly communicated comments to cross-functional partners and vendors. Researched the latest trends in the retail market and converted the findings into graphics that are suitable for driving sales. Collaborated with the creative director to develop and establish brands for social media influencers, athletes, CAA clients, and many others. Created web banners, product mock-ups and motion graphics for social media and advertising purposes using Adobe After Effects And Adobe Photoshop.

Senior Graphic Designer

Civil Clothing

2022 – 2022

Under Civil Clothing's Private Label, created apparel graphics for notable brands such as Pacsun, Fashionnova, Urban Outfitters, and Tillys, among others. Designed patterns for woven shirts, sweaters, and swimwear. Employed diverse design techniques to produce a wide range of creative work. Utilized Adobe After Effects and Adobe Photoshop to produce web banners, product mock-ups, and motion graphics for Civil Regime's social media and advertising campaigns. Retouched model and product photography.

Graphic Designer

Abercrombie & Fitch

2018 – 2022

Designed graphics for Hollister men's t-shirts, fleece, and accessories using Adobe Photoshop and Adobe Illustrator. Set up tech-packs for different types of printing and embroidery techniques to be utilized in the graphics. Oversaw the approval of clothing samples provided by manufacturers to ensure that the quality standards are met.