? Collaborated on creative direction for editorial flat lay photography, infusing fresh and innovative concepts into each project. ? Standardized procedures for Ecom tabletop, Pinup, and Ghost mannequin sets, optimizing efficiency and maintaining consistent quality standards. ? Managed a team of freelance photographers and stylists, fostering a collaborative environment conducive to creative excellence and brand cohesion. ? Directed art concepts and executed vision on editorial flat sets, ensuring seamless coordination with freelance stylists and timely project delivery. ? Spearheaded pre-production set construction and preparation, meticulously overseeing every detail to guarantee smooth and successful shoots. ? Created comprehensive markups and delivered files for retouching, demonstrating an unwavering commitment to maintaining the highest quality output. ? Produced and edited editorial product videos, leveraging a keen eye for detail and storytelling to enhance brand engagement and visual narratives. ? Initiated and tested new creative concepts to drive brand innovation, consistently pushing boundaries and setting new standards in visual storytelling.

April 2013-Present ? Exercised creative art direction, photography, videography, and digital tech roles in large-budget editorial photo shoots, showcasing a diverse and comprehensive skill set. ? Orchestrated seamless pre-production logistics, meticulously planning and coordinating all aspects to ensure flawless shoot execution and optimal results. ? Oversaw equipment setup, maintenance, and client interactions during shoots, demonstrating strong leadership and communication skills in high-pressure environments. ? Directed assistants and efficiently resolved complex logistical challenges, displaying adaptability and resourcefulness in demanding situations. ? Collaborated closely with clients to conceptualize and execute photoshoot visions, translating concepts into captivating visual narratives that resonate with the target audience. ? Managed post-production retouching processes and maintained timely delivery within budget constraints, emphasizing attention to detail and a commitment to delivering exceptional results. ? Lighting Technician, Digital tech, assistant on several high budget campaign shoots spanning the field of photography for clients such as Pizza Hut and Pepsi.