Jordan Carr

Working closely with clients that include EVOC, Ergon, Ride Concepts, CushCore, and Mondraker Bikes. Uncommon specializes in providing enterprise-grade media and public relations services to the cycling and active outdoor markets. Drawing upon significant agency experience coupled with over two decades within the cycling and outdoor industries, our model is simple; we integrate immersive product, industry, trend and market knowledge with forward thinking and budget conscious marketing initiatives. The result? Thoughtfully composed, effective and turnkey pitches presented to a broad network of industry media. A mix of functional expertise along with a conversational no-entitlement approach. In other words, we help journalists get to yes. Which then translates into coverage for our clients. Using well-established editorial contacts, we then leverage core vertical credibility into broader placements and editorial review within larger active lifestyle outlets and mainstream audiences. Increased awareness and enthusiasm for our partner brands and clients creates maximized marketing spend and increased revenue. Our abilities encompass all aspects of consumer, media and corporate communications, including PR, tradeshows, copywriting and editing, NYC showrooms, events, social media and media familiarity trips. Additionally, our network of creative embeds allow us to identify and capitalize upon strategic opportunities within print, digital and social media. Available on retainer or special project basis, we look forward to speaking with you to discuss how we can augment your existing PR, media, social or marketing efforts

Singletrack trail planning, design, and strategic development. Focusing on how to integrate mountain bike trail infrastructure thoughtfully into multi use trail systems using sustainability, user management, and user experience. Currently partnering with Allegra Tourismus on trail development around Switzerland, Japan, United Arab Emirates, and Austria.

- Working with brands to help better understand product relevance and technologies and communicating that to the end consumer through print and digital media. - Educating consumers on relevant products, gear technologies, and other relevant information. - Marketing the magazine in a variety of different ways but mostly through event and field marketing initiatives.