Bike

Creative Agencies

Fashion

Fishing

Lifestyle

Music

Outdoor

Skate

Snow

Streetwear

Tech

Triathlon

Health & Fitness

Sales

Cinema

Business development

Outdoor recreation

Video production

Film making

Scriptwriting

Social media strategy and execution

Director of Product Management

Top Management

Facilitated the needs of product suites from strategic (product roadmap delivery, KPI mapping, and delivery) to tactical (requirements gathering, user story generation, UX/UI research through human-centered design)
collaborating with direct reports and matrixed global team members.
• Product owner and team lead for the PBS flagship app 'PBS KIDS Games' leading engineering, UX, content,
and app store optimization.
• Created the PBS Rapid Innovation Lab bringing together local station members to create new opportunities for
audience development, and the execution of educational and children's programs.
• Assisted in the launch of the PBS KIDS 24/7 streaming channels on iOS, Android, and OTT services making
PBS children's programming available in over 80% of homes in the USA.
• Executed the product development and rollout of game integration across the PBS KIDS video and games app,
creating an engagement lift across PBS KIDS gaming properties.
• Led PBS KIDS for Parents team through several product development phases including requirements
gathering, rebranding, UX/ UI delivery, rollout planning, sponsorship development.
• Developed robust user testing and quality assurance process through the integration of user testing, services,
and user analytics.
• Ensured PBS KIDS properties aligned complied with accessibility regulations through technical discovery and tactical development execution in sprint cycles.

Ruby Media, LLC is an entity that has allowed for the fulfillment of consulting opportunities between full time roles.
• Utilized human-centered design strategies and solutions for clientele that led to prototypes, measurement and deployment in B2B, Travel, Education and Healthcare.
• Developed relationships during sales, onsite engagement and post-mortem that increased revenue YOY.
• Created and deployed an engagement program for the Hilton Team Member Travel Program, ensuring Hilton's
global workforce community was super-served with new Hilton benefit programs.
• Launched a professional education program for active lifestyle sportswear sales and marketing teams focusing
on audience and conversion through software development, content deployment, and social media
engagement.
• Led five-person team for Vans footwear in developing, creating a digital engagement strategy increasing
conversions through the sales cycle.
• Developed digital strategy for Hatch Digital Entertainment clients across lifestyle and loyal audience
segmentations.
• Provided consultative services for the content creation and programmatic distribution for Fuel TV digital
presence is resulting in the creation of a new channel for cable TV audience acquisition.
• Developed multiple niché communities in action sports and the outdoor world by identifying trends in content
creation and consumption while leveraging audience engagement.

Principal Consultant

Facilitated daily scrum and bi-weekly release schedule with a remote development team located in Perth,
Australia. Helped developing sprint release schedule, determining milestone deliverables, and personnel
research allocation.
• Drove product management lifecycle for the REC*It redesign by leading requirements gathering, development,
design, project and testing teams over the 12-week cycle
• Reduced advertising spend and increased engagement by deploying standard tools across editorial teams.
• Provided project management plans, budget and personnel resources for MOKO Social Media editorial, ad
operations, and development staff.
• Lead on vendor outreach, selection, relationship maintenance, and new service integration within MOKO Social
Media resulting in cost reduction
• Developed a subscription based content modules that would allow MOKO Social Media content to be distributed
across News and Information destinations.

Director, Product Strategy

Originally Kinsail Corporation which was acquired by Accela in summer 2014
• Led a three-person project and software implementation team for the Commonwealth of Massachusetts
Environmental Police Division implementing agile methodologies to accelerate software delivery.
• Managed a four-person project and software implementation team for the Commonwealth of Virginia
Department of Game and Inland Fisheries.
• Facilitated client requirement gathering, documentation, and development integration through significant
initiatives.
• Successfully led the configuration of Kinsail client sites for the 2013-2014 recreation season, including new
product deliverables resulting in increased revenue.
• Assisted new business procurement in the recreation management category resulting in new contracts with several state agencies.

Manager, E-Commerce Program Management

Discovery Communications
• Re-launched Discovery.com web and video experience aligning with corporate initiatives reintroducing long-
form video leading a five person team.
• Delivered measured project planning and execution of digital development services on tent pole programming to support broadcast initiatives.
• Implemented strategic editorial operation guidelines ensuring success utilizing SEO and A/B testing to facilitate
growth cycles.
• Launched several co-viewing applications for Discovery Channel programs utilizing best practice methods to streamline project execution, drive tune-in conversion and convert new downloads.
• Functioned as the liaison with network programming, marketing, communication, legal, government affairs,
sales, and business development departments to ensure Discovery.com adheres to brand message and mission at all times.

Site Director

Product lead for Gannett's redesign of 103 broadcast and digital newspaper destinations, including integration
with legacy platforms through human-centered design research and implementation.
• Managed several product management, UX and engineering teams through local market product executions
• Achieved revenue and audience targets by managing the launch of Gannett Digital/ Metromix joint venture with Tribune Company, including launching 28 websites in 11 months.
• Grew new revenue for local Gannett newspaper and broadcast sites by leading site solutions team that created
cutting edge advertising solutions.
• Maximized employee productivity, product capabilities, and profitability by improving processes and workflow
across Gannett Digital niche sites through cross-department relationship development and stakeholder
interviews.

Director, Product Management

Jonathan Burns is a Director of Product Management at Public Broadcasting Service in Falls Church, VA.

Jonathan Burns

Jonathan Burns

Jonathan Burns

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