JON PARKER

Direct a team of 40 (sales reps) employees and manage key national and regional accounts, establishing sales strategies to grow revenue along with retailer and customer engagement. Execute market analysis, customer research, and retail data evaluation to identify and advise management on opportunities for expansion and improvement. Train sales representatives in account planning, sales process execution, territory business plans, forecasting, and promotion. Collaborate on product development and marketing strategies to ensure optimal product performance. Selected Contributions: • Drove a 17% increase in profitability of key accounts as well as a 7% year-over-year increase to territory sales by analyzing account data and sell through metrics to enhance product assortment and productivity. • Overhauled the sales structure to an in-house sales rep model, establishing a new standard for the company.

Oversaw all aspects of the sales organization, including sales execution, fiscal oversight, strategic channel distribution, and promotional activities, comprehensive marketing execution. Ensured top line growth by establishing and effectively communicating sales goals and initiatives while working in collaboration with key retailers and sales teams. Optimized resource management and return on investments by evaluating sales territories and sales representatives. Selected Contributions: • Rebuilt the national sales team, expertly navigating a relocation transition and conceptualizing strategic accounts plans to ensure sales goals were exceeded by 133%. • Pioneered an online account strategy that boosted revenues by 120% annually without sacrificing channel integrity.

Led a brand management team of five to design and implement customer acquisition programs with strategic partners while managing $40M P&L. Strategically negotiated key vendor contracts, facilitating significant revenue and customer engagement program growth. Selected Contributions: • Achieved 120% growth in vendor partnerships by strategically developing and directing key initiatives. • Integral in introducing e-Commerce strategy and revitalizing the company website in order to boost customer engagement.