I oversee digital marketing and tech initiatives at the largest seafood company in North America. My role involves focusing on improving product marketing and implementing digital strategies to maintain a strong brand presence. I am responsible for overseeing website content and optimization, enhancing product information quality, and managing sponsored advertisement partnerships with national retailers.

Developed a comprehensive web strategy by managing sponsored products through national retailers, implementing SEO strategies, creating website content, and utilizing Account-Based Management. I achieved success by identifying and testing new digital platforms and tools, analyzing web data, optimizing marketing campaigns, and tracking consumer purchasing behavior.

Led innovation projects for national retailers and wholesale clubs, aiming to foster collaboration between R&D, ingredient suppliers, and sales teams. In addition to this, I worked on packaging projects to showcase product benefits and increase sales. Furthermore, I guided brand positioning and implementation with external agencies and successfully carried out paid social media campaigns for CPG brands and retail marketing promotions to drive sales.

As a Partner Marketing Manager, my primary focus was on nurturing relationships with media partners, affiliates, and vendors. This involved developing and maintaining the advertising calendar, yearly budget, and promotional placements across digital and print media channels, with a diligent focus on reporting results. Collaboration with various departments to craft unique content and marketing placements for evo in collaboration with external stakeholders was essential for achieving success in this role. This position evolved from my previous role as an eCommerce coordinator at evo, incorporating similar day-to-day tasks while also encompassing the management of brand and media partner expectations and fostering the growth of our customer base.

Served as the main point of contact for coordinating tasks within the eCommerce team and worked closely with other departments. This position allowed me to strengthen my skills in relationship building and creative writing through tasks such as crafting media engagements, generating website content, blogging, and creating product information.

Facilitated relationships between clients, in-house developers, and the design team, fostering strong and effective working relationships. In addition, I took on the responsibilities of an account executive and led the implementation of all marketing and SEO strategies.