Skills: Microsoft Excel · Microsoft Office · Microsoft PowerPoint · Microsoft Word · Leadership

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Snow

Digital Marketing | CPG | Product Marketing

With over 13 years of experience, I've focused on creating brands that customers love. I specialize in cross-organizational collaboration, compelling content, brand management, and building strong connections. My experience spans e-commerce, digital marketing, product marketing, and major retail. I'm dedicated to delivering value, finding solutions, staying organized, and making strategic decisions to drive success.

I oversee digital marketing and tech initiatives at the largest seafood company in North America. My role involves focusing on improving product marketing and implementing digital strategies to maintain a strong brand presence. I am responsible for overseeing website content and optimization, enhancing product information quality, and managing sponsored advertisement partnerships with national retailers.

Marketing & Digital Technology Manager

Developed a comprehensive web strategy by managing sponsored products through national retailers, implementing SEO strategies, creating website content, and utilizing Account-Based Management. I achieved success by identifying and testing new digital platforms and tools, analyzing web data, optimizing marketing campaigns, and tracking consumer purchasing behavior.

Digital Marketing Manager

Led innovation projects for national retailers and wholesale clubs, aiming to foster collaboration between R&D, ingredient suppliers, and sales teams. In addition to this, I worked on packaging projects to showcase product benefits and increase sales. Furthermore, I guided brand positioning and implementation with external agencies and successfully carried out paid social media campaigns for CPG brands and retail marketing promotions to drive sales.

Associate Marketing Manager - Brand

As a Partner Marketing Manager, my primary focus was on nurturing relationships with media partners, affiliates, and vendors. This involved developing and maintaining the advertising calendar, yearly budget, and promotional placements across digital and print media channels, with a diligent focus on reporting results. Collaboration with various departments to craft unique content and marketing placements for evo in collaboration with external stakeholders was essential for achieving success in this role. This position evolved from my previous role as an eCommerce coordinator at evo, incorporating similar day-to-day tasks while also encompassing the management of brand and media partner expectations and fostering the growth of our customer base.

Partner Marketing Manager

Served as the main point of contact for coordinating tasks within the eCommerce team and worked closely with other departments. This position allowed me to strengthen my skills in relationship building and creative writing through tasks such as crafting media engagements, generating website content, blogging, and creating product information.

eCommerce Coordinator

Facilitated relationships between clients, in-house developers, and the design team, fostering strong and effective working relationships. In addition, I took on the responsibilities of an account executive and led the implementation of all marketing and SEO strategies.

Account Manager

Jon Kiser is a Digital Marketing at Trident Seafoods in Greater Seattle Area, WA.

Jon Kiser — Digital Marketing at Trident Seafoods

Jon Kiser

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