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Substitute Teacher

Education & Training

I’m a marketing expert and brand strategist with a talent for using innovative methods to improve brand equity while increasing revenues. My skills are broad and my expertise in digital marketing, content production, and brand ambassador development set me apart from the rest.

Bang for Buck is the ultimate test for every marketing initiative I implement. KPI Analytics that establish ROI and Brand Equity are key to every initiative. As a Project Management Professional, I treat every initiative as a project that must be reviewed and improved. 

I like what I do. I’m passionate, but not egotistical. Let’s put my passion, experience, and expertise to work for you. 


While seeking a new position in marketing, I found myself wanting to do more than attend interview after interview and decided to spend some time in the classroom, giving back to my community and engaging young minds. 

I thoroughly enjoy teaching, especially as a substitute, as it provides a daily opportunity to present information to a group that is predisposed to question my very presence in the classroom. Rather than depend on legitimate power, I actively engage my audience, seeking common ground and relevance between their interests and the material I am to present/teach. Every day is different from the last to the next.

My primary responsibility is to provide a safe environment. Second, I am to teach the lesson plan as outlined by the permanent teacher. I have found the ability to speak Spanish to be very helpful, as well as the ability to engage the students, energizing them and giving them the motivation necessary to excel in their daily tasks. 

Accomplishments:
- Increased revenues by 25% through strategy leadership and support within the executive body and through integration of sales/marketing tactics.
- Communicated a new brand image through both digital and traditional marketing media.
- Developed traceable communications program with independent Sales Reps through use of Netsuite.

Responsibilities:
- Planning, development and implementation of all marketing, communications, and public relations.
- Brand definition and interpretation across channels.
- Collaboration with President, Director of Sales and Merchandiser for all creative.
- Management of design personnel and external talent.
- Management of administrative staff and external agencies (PR/Digital).
- Content creation and distribution.
- SEO/SEM and PPC (Adwords).
- Social Media Strategy, Plan, and Implementation, including paid advertising.
- Website development.
- E-Commerce management and Automated Marketing through Netsuite.
- Video production including custom animation development.
- Blogger and Endorsement management and support.

Director of Marketing

Accomplishments:
- Increased sales of Touch&Know® by 30% through comprehensive Digital Marketing Strategy including web, video, social, SEO/SEM, and Paid Search.

Responsibilities:
- Product Marketing Strategy
- Retail Marketing with exclusive Retail Partner: Walgreens
- Digital Marketing including Website and Landing Page design and SEO strategy
- Social Media strategy and management
- Content Strategy and management with emphasis in Facebook Ads
- Audience segmentation and A/B testing
- SEM/PPC Management (Adwords, including YouTube)
- Video Production Management and YouTube Ad strategy and management
- External Creative Agency Management 
- Graphic design: online content, print and reports
- PR Management including Blogger outreach

Product Manager

Accomplishments:
- Established and grew awareness of Madd Gear as the premier Freestyle Scooter brand and a respectable Action Sports brand in the USA
- Grew the Madd Gear independent dealer base and increased sales by more than 300%

Responsibilities:
- Strategy: Created annual Marketing Plans and Budgets, providing quarterly reports and making necessary adjustments as new opportunities were identified
- Brand Management of Madd Gear and a new action sport (Freestyle Scootering) through Integrated Digital and Traditional Marketing, Social Media Management and Authentic Content Generation
- Retail Marketing: Collateral, Promotions and Digital Assets for Mass (Walmart, Target, Toys R Us), Big Box Sporting Goods (Big 5 Sporting Goods), Online (Amazon.com) and Independent Retailers
- Trade Show, Event, and Tour Planning, Logistics, and Management
- Public Relations: press kit creation, press release writing, and support of appearances and interviews
- External Agency, Creative, and Supplier Management
- Professional Athlete Sponsorship Management and Activation
- Customer Service Management and Development of Warranty Policy Procedures.
- B2B and B2C Corporate Communications through Dealer Newsletters, Blogs, and Social Media
- Advertising Media negotiation and placement
- Team Leadership: Trained and Managed 1 direct report and 15+ Sponsored Athletes

Marketing Director

Accomplishments:
- Successfully re-branded Bad Boy Globally, creating a unified look, feel, message, and vision across all global regions
- Established Bad Boy as the premier technical clothing brand in Mixed Martial Arts
- Achieved 90% Brand Awareness within target demographic within 1 year of launching New Brand Platform

Responsibilities:
- Strategy: Created annual Marketing Plans and Budgets, providing quarterly reports and making necessary adjustments as new opportunities were identified
- Global Marketing Management: responsible for establishing branding and promotional guidelines for the integrated marketing programs of 14 licensees/distributors in USA, Japan, Brazil, Australia, South Africa, and the UK
- Brand Management: “Bad Boy” Brand Platform, Brand Guide, established product mix, and developed new products
- Digital Marketing: Management of Global Website, Blog Contributions, and Social Media Management
- Corporate Communications through Dealer Newsletters, Blogs, and Social Media, including development of customized online database for asset sharing and approval system
- Trade Marketing and Dealer Support through POP and Social Media
- Sponsored Professional Athlete Management and Activation
- Trade Show, Event, and Tour Planning, Logistics, and Management
- Public Relations: press kit creation, press release writing, and support of appearances and interviews
- External Agency, Creative, and Supplier Management
- Advertising Media negotiation and placement
- Team Leadership: hired and trained 3 direct reports

International Marketing Manager

Accomplishments:
- Introduced and popularized “Piranha Energy Drink” in San Diego’s 18-24 demographic
- Grew sales by over 200%

Responsibilities:
- Experience Marketing Program Development for Piranha Energy Drink and Coca-Cola of San Diego (distributor), activating existing and new venues
- Team Leadership: Hiring, training, and managing a team of 6 Brand Representatives and a Team Coordinator (direct reports)
- P/L Responsibility: Developed and maintaining budgets with back-end ROI analysis and reports

Regional Marketing Manager

Accomplishments:  
- Changed company core competency by developing new source with South African uniform manufacturer, taking advantage of AGOA: African Growth and Opportunity Act

Responsibilities:  
- Product Development of custom products for fortune 1000 companies including Titleist, The Green Bay Packers, The Los Angeles Dodgers, Scotty Cameron, and many others
- International Sourcing and Management from design to delivery: China, Latin America, South Africa

Product Development Manager

Accomplishments:
- Increased client base 100%+
- Increased revenue from existing client and obtained new contracts

Responsibilities:
- Integrated Marketing Campaign and Experience Marketing Program Development and Execution for fortune 1000 companies: The Los Angeles Dodgers, Coca-Cola, Sparkletts Water, Hewlett-Packard, and Dr. Scholl’s
- New Business Development, resulting in responsibility for more than 50% of all agency revenues
- P/L Responsibility: Developed and maintaining budgets with back-end ROI analysis and reports

Account Executive

John Thomas is a Substitute Teacher at Ramona Unified School District in Ramona, CA.

John Thomas

John Thomas

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