•Managed and implemented FUEL TV’s $3.2-million yearly marketing and PR budget. •Developed and managed the overall communication strategy for FUEL TV. •Oversaw PR efforts to rebrand FUEL TV as the network that carries more Ultimate Fighting Championship (UFC) content than any other in less than 6 months. •Directly involved with repositioning the network, helping to grow ratings on average by more than 100%, and in some time frames as much as 1000%. •Developed extensive media relationships with more than 100 media in the mixed martial arts (MMA) field covering the UFC in less than 3 months. •Managed FUEL TV network and specific show identities to the media. •Generated in excess of 2-million impressions monthly with PR efforts. •Released weekly PR e-mail blasts for specific shows to mailing list of more than 1,000 industry contacts and 100,000 consumers. •Managed posting of all social media marketing efforts, including Facebook, Twitter, Myspace and Tout, with more than 15 posts on Facebook weekly and more than 20 weekly on Twitter. •Hired, managed, and directed outside PR agency for four years to assist with successful show launches. •Developed and maintain strong relationships with mainstream media. •Promoted and supported brand initiatives such as show launches for the UFC, “Octane Academy,” “Strangers In Danger,” “The Adventures of Danny & The Dingo,” “The Moto: Inside the Outdoors,” “Ellismania,” “Built To Shred,” “The Standard Snowboard Show,” “Camp Woodward,” “New Pollution,” “The Daily Habit” and more. •Hired, managed, and directed outside PR agency for six months to assist with successful Swerve Festival launch. •Oversaw the endemic and consumer PR efforts by sending out more than 25 releases monthly for show launches and endemic athlete appearances. •Worked closely with numerous press outlets in the action sports field covering surfing, snowboarding, motocross, skateboarding, wakeboarding, skiiing and BMX worlds.

•Oversaw the endemic and consumer PR efforts by sending out more than 20 releases monthly for show launches and endemic athlete appearances. •Helped manage and implement FUEL TV’s $2.6-million marketing budget. •Assisted in the management of the Sundance/X-Dance Film Festival celebrity gift/hospitality house with a budget in excess of $450,000. •Organized and managed more than eight on-air, on-site, and web sweepstakes that generated more than 20,000 new names for consumer mailing list. •Worked with two different graphic agencies on more than 20 projects such as print and web advertising campaigns and premium designs. •Managed content for FUEL TV’s web site and Myspace page, ensuring more than 20 monthly postings. •Participated in industry events including TransWorld Skateboarding Awards, SIMA Surf Industry Conference, TransWorld Snowboarding Riders’ Poll Awards, Surfer Poll Awards, ASR Trade Show, Surf Expo Trade Expo, and Quiksilver Heliboarding trip. •Acted as key endemic industry liaison for the FUEL TV marketing staff, helping sign advertising clients.

•Oversaw the successful re-launch of the action sports’ only TV news show aired on the Fox Sports and FUEL TV channels in the United States, plus FUEL TV Australia and in Canada. •Wrote and edited 3,500-word script each week for show. •Managed show budget in excess of $1-million. •Oversaw the entire on-air content of weekly half-hour show. •Directed staff of eight full-time employees, plus more than ten regular contributors. •Attended, filmed, and covered in the show major action-sports competitions including Vans Cup at Tahoe, Park City World Superpipe Championships, and U.S. Open of Surfing, Rip Curl Malibu WCT, Boost Mobile Pro of Surfing, among others. •Wrote and covered every major action sports event over the year, with in-depth analysis.