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Marketing, Communications, Editorial Consultant

Digital & Media

I am a Communications, Marketing, Media, Public Relations, Talent Relations and Social Media Expert with more than 15 years’ experience building successful brands. I am a dynamic team builder and team leader. I'm a excellent storyteller, utilizing various video and written outlets. I have vast media experience, with 15 years working in communications in television, marketing, social media and internet, as well as 15 years as a journalist working in editorial content creation.

•Worked with clients on public relations, marketing, editorial, film producing, social media, and serving as blog editor, writer, and short video producer. 

Arbor Collective – PR / Marketing / Producer – 25-Year Documentary Crossing the Grain 
•Strategized public relations, including writing and distributing press releases, pitching, and facilitating interviews. 
•Produced more than 10 interviews for documentary.
•Created brand documentary storyboard and story arc for 45-minute film.
•Negotiated licensing agreement to distribute film to various international outlets in the SVOD and VOD markets.
•Developed and oversaw marketing plan for documentary’s premiere. 

Surfing.com – Blog Editor / Writer
•Post daily blogs on Surfing.com.
•Write weekly stories for Surfing.com.
•Produced more than 20 2- to 4-minute-long video features for Surfing.com and social media outlets.

Premier Boxing Champions – Public Relations 
•Pitched and facilitated more than 30 national interviews leading up to FOX Sports Premier Boxing Champions Pay Per View for Errol Spence Jr. vs. Danny Garcia championship title fight.


•Managed PR efforts for launch of FS1 (FOX Sports 1), the largest sports cable network launch ever, in more than 90 million homes.
•Strategized, managed and implemented FOX Sports’ media plans on multiple properties, specifically for the Ultimate Fighting Championship (UFC) programming and Premier Boxing Champions (PBC)
•Assisted media plans and pitched talent interviews on the biggest sports events in the world including the Super Bowl, the World Series, the MLB All-Star Game, numerous UFC and Premier Boxing Champions title fights and more.
•Pitched and secured approximately 15 press interviews for FOX Sports’ hosts/analysts monthly.
•Wrote and distributed approximately 5 press releases monthly for FOX Sports.
•Wrote and distributed weekly show notes and quotes from FOX Sports shows.
•Wrote and distributed show notes and quotes from FOX Sports Post Shows monthly.
•Built and managed FOX Sports press lists with more than 500 contacts.
•Strategized, directed and implemented press outreach for sports and shows including Premier Boxing Champions, Ultimate Fighting Champions, “Undisputed,” “Speak For Yourself,” “Being: Mike Tyson,” Monster Energy Supercross, “FOX Sports Live” and more.

Director of Public Relations

•Managed and implemented FUEL TV’s $3.2-million yearly marketing and PR budget.
•Developed and managed the overall communication strategy for FUEL TV. 
•Oversaw PR efforts to rebrand FUEL TV as the network that carries more Ultimate Fighting Championship (UFC) content than any other in less than 6 months.
•Directly involved with repositioning the network, helping to grow ratings on average by more than 100%, and in some time frames as much as 1000%.
•Developed extensive media relationships with more than 100 media in the mixed martial arts (MMA) field covering the UFC in less than 3 months. 
•Managed FUEL TV network and specific show identities to the media.
•Generated in excess of 2-million impressions monthly with PR efforts.
•Released weekly PR e-mail blasts for specific shows to mailing list of more than 1,000 industry contacts and 100,000 consumers.
•Managed posting of all social media marketing efforts, including Facebook, Twitter, Myspace and Tout, with more than 15 posts on Facebook weekly and more than 20 weekly on Twitter. 
•Hired, managed, and directed outside PR agency for four years to assist with successful show launches.
•Developed and maintain strong relationships with mainstream media.
•Promoted and supported brand initiatives such as show launches for the UFC, “Octane Academy,” “Strangers In Danger,” “The Adventures of Danny & The Dingo,” “The Moto: Inside the Outdoors,” “Ellismania,” “Built To Shred,” “The Standard Snowboard Show,” “Camp Woodward,” “New Pollution,” “The Daily Habit” and more.
•Hired, managed, and directed outside PR agency for six months to assist with successful Swerve Festival launch. 
•Oversaw the endemic and consumer PR efforts by sending out more than 25 releases monthly for show launches and endemic athlete appearances. 
•Worked closely with numerous press outlets in the action sports field covering surfing, snowboarding, motocross, skateboarding, wakeboarding, skiiing and BMX worlds.

Director of PR

•Oversaw the endemic and consumer PR efforts by sending out more than 20 releases monthly for show launches and endemic athlete appearances. 
•Helped manage and implement FUEL TV’s $2.6-million marketing budget.
•Assisted in the management of the Sundance/X-Dance Film Festival celebrity gift/hospitality house with a budget in excess of $450,000.
•Organized and managed more than eight on-air, on-site, and web sweepstakes that generated more than 20,000 new names for consumer mailing list.
•Worked with two different graphic agencies on more than 20 projects such as print and web advertising campaigns and premium designs.
•Managed content for FUEL TV’s web site and Myspace page, ensuring more than 20 monthly postings.
•Participated in industry events including TransWorld Skateboarding Awards, SIMA Surf Industry Conference, TransWorld Snowboarding Riders’ Poll Awards, Surfer Poll Awards, ASR Trade Show, Surf Expo Trade Expo, and Quiksilver Heliboarding trip.
•Acted as key endemic industry liaison for the FUEL TV marketing staff, helping sign advertising clients.

Marketing Manager

•Researched and oversaw snowboard statistics for the on-air production of NBC’s broadcast coverage of the 2006 Winter Olympic snowboarding events.
•Prepared for and covered the six Olympic snowboard competitions including men’s and women’s halfpipe, snowboardcross, and parallel giant slalom disciplines, which included more than 250 athletes.
•Worked directly with three on-air talents, several producers, many camera men, and graphics staff providing numerous facts and stats during the 11 live NBC and USA Networks broadcasts that covered more than nine hours of prime-time, afternoon, and late-night time.

Statistician

•Oversaw the successful re-launch of the action sports’ only TV news show aired on the Fox Sports and FUEL TV channels in the United States, plus FUEL TV Australia and in Canada.
•Wrote and edited 3,500-word script each week for show.
•Managed show budget in excess of $1-million.
•Oversaw the entire on-air content of weekly half-hour show.
•Directed staff of eight full-time employees, plus more than ten regular contributors.
•Attended, filmed, and covered in the show major action-sports competitions including Vans Cup at Tahoe, Park City World Superpipe Championships, and U.S. Open of Surfing, Rip Curl Malibu WCT, Boost Mobile Pro of Surfing, among others.
•Wrote and covered every major action sports event over the year, with in-depth analysis.

Managing Editor - The Weekly Update

•Oversaw the entire editorial package of the snow industry’s leading trade magazine. 
•Managed total yearly editorial budgets in excess of $500,000.
•Directly edited 100 percent of each magazine’s editorial content.
•Planned, researched, and wrote approximately 40 percent of all articles in each issue of the magazine.
•Took approximately 40 percent of all the magazine’s editorial photos.
•Worked extensively with marketing and sales departments conceptualizing editorial schedules, edit plans, and marketing packages.
•Extensively reported for and updated stories daily on the TransWorld SNOWboarding web site, including contest coverage from such events as the X-Games, Vans Triple Crowns, US Snowboard Grand Prix, US Open, and 1998 and 2002 Winter Olympics.
•Developed and maintained relationships with snowboard industry, including yearly visits to their offices around the U.S., Canada, and Europe. 
•Toured more than 30 snowboard manufacturing facilities worldwide to learn how they produce and brand products.
•Visited more than 100 ski resorts, 5 snow cat operations, and 3 heli operations worldwide.
•Critically involved in planning and implementing such events as the TransWorld SNOWboarding Industry Conference and TransWorld SNOWboarding Rider’s Poll Awards. 
•Integrally involved in planning and implementing such groundbreaking features as the annual Shop Survey, Product Preview, Shop Of The Year award, and Resort Survey.

Editorial Director - Transworld Snowboarding Business

•Supervised an in-house staff of 10 employees and more than 30 freelancers.
•Managed total yearly editorial budgets in excess of $800,000.
•Integral in developing brand strengths across TransWorld’s snow titles, business titles, and web sites. 
•Directly edited 100 percent of each magazine’s editorial content.
•Developed and maintained relationships with snowboard industry, including yearly visits to their offices around the U.S., Canada, and Europe. 
•Critically involved in planning and implementing such groundbreaking features as the Snowboard Life Board Test and Snowboard Life Resort Poll.

Editorial Director—Snowboard Life magazine

•Administered the launch and positioning of the surf industry’s first successful trade magazine, which was awarded Times Mirror Innovation Prize and was profitable in its first year.
•Oversaw the entire editorial package of the magazine. 
•Managed total yearly editorial budgets in excess of $400,000.
•Planned, researched, and wrote approximately 25 percent of all articles in each issue of the magazine.
•Directly edited 100 percent of each magazine’s editorial content.
•Photographed approximately 25 percent of all the magazine’s editorial pictures.
•Worked extensively with marketing and sales departments conceptualizing editorial schedules, edit plans, and marketing packages.
•Extensively reported for and updated stories daily on the TransWorld SURF Business web site.
•Developed and maintained relationships with surf industry, including yearly visits to their offices around the U.S. 
•Toured more than 15 surf company headquarters to learn how they manage and brand products.

Editorial Director - Transworld Surf Business Magazine

•Managed magazine during the snowboarding industry’s peak, covering more than 400 brands.
•Managed total yearly editorial budgets in excess of $500,000.
•Organized and implemented annual shop survey that went to more than 600 snowboard shops and resort survey that was mailed to more than 400 ski resorts nation wide.
•Attended leading trade shows and hundreds of surf/skate/snowboard shops around the world.
•Planned, researched, and wrote approximately 30 percent of all articles in each issue of the magazine.

Editor—TransWorld SNOWboarding Business

John Stouffer is a Marketing, Communications, Editorial Consultant at Stouffer Sports in Manhattan Beach, CA.

John Stouffer

John Stouffer

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