John Sherwood

Sales & Marketing Director

Oak Creek | United States

Skills

No information

Interests

Mountain biking

Rock climbing

Hiking

Ultra-running

Tough mudders

Spartan races

Industries

Bike

Fashion

Lifestyle

Outdoor

Run

Snow

View all

Home Summary Activity Projects Work experience Education history Connections Companies

In my own words

— John

<p>As a seasoned Sales and Marketing Professional, I bring a track record of success cultivated over several years, specializing in the development and execution of marketing strategies for lifestyle brands.

My expertise lies in meticulously analyzing market trends, nurturing brand awareness, pioneering innovative strategies, and nurturing community relationships. My unwavering focus remains on achieving remarkable revenue growth and bolstering operational profitability. This is achieved through my profound understanding of market dynamics, customer behavior, distribution channels, competitors, and industry benchmarks. In my new role, I will seamlessly blend my enthusiasm for the great outdoors with my extensive experience in the Outdoor Sporting Goods Industry, all complemented by the valuable insights gained during my MBA journey.</p>

Trajectory

Oct 2020 — Now

Sales & Marketing Director · Ski Town Media, Inc

Sales & Marketing for our five lifestyle print publications and digital properties www.SkiTownMedia.com

Aug 2015 — Mar 2020

Sales and Marketing Manager · Outabounds Ski and Board

Lead a team of up to 10 to oversee product development, promotions, and vendor negotiations. Conduct market research and evaluate consumer trends to optimize product pricing and inventory management. Create marketing materials and coordinate trade shows and other events to launch special promotions.

Apr 2016 — Sep 2017

Director of Marketing · Lawson Adventure Park

Oversaw a cross-functional creative team to create marketing materials based on company brand and marketing strategy. These included developing a web and social media presence, creating print advertisements, designing a branded apparel and accessory line, and building brand recognition through consistent messaging.

Aug 2012 — Oct 2015

Team Lead / Manager · Sports Authority

Led a team of 30+ sales associates to oversee daily store operations, including merchandising, sales, marketing, training, cash management, payroll, inventory management, customer service, and technical support.

Aug 2011 — May 2012

Account Executive · Entercom

• Build and own, dynamic, always-on account plans detailing critical insights and new business opportunities aligned to customer • Handle customer transactions from start to finish including initial needs analysis, recommending appropriate digital solutions, delivering a detailed proposal and contracting with the client • Perform strategic research in the development and ongoing maintenance of potential customers

Aug 2007 — Jul 2009

Director of Advertising Sales · Alpha Media Group

• 2008, $5 million in New Business sales (prior to arrival, department had only $400,000 in sales) • 2009, promoted from Manager to Department Head for multiple publications • Development of local sales revenue goals and determine each Account Executive's annual revenue goals and achieve local revenue budget by assuring each Account Executive reaches budget objectives including print, digital and event