John Sherwood
Sales & Marketing Director
Oak Creek | United States
Skills
No information
Interests
Mountain biking
Rock climbing
Hiking
Ultra-running
Tough mudders
Spartan races
Summary
Activity
Work experience
Ski Town Media, Inc
Sales & Marketing Director | 10/2020 - Current
Sales & Marketing for our five lifestyle print publications and digital properties
www.SkiTownMedia.com
Outabounds Ski and Board
Sales and Marketing Manager | 08/2015 - 03/2020
Lead a team of up to 10 to oversee product development, promotions, and vendor negotiations. Conduct market research and evaluate consumer trends to optimize product pricing and inventory management. Create marketing materials and coordinate trade shows and other events to launch special promotions.
Lawson Adventure Park
Director of Marketing | 04/2016 - 09/2017
Oversaw a cross-functional creative team to create marketing materials based on company brand and marketing strategy. These included developing a web and social media presence, creating print advertisements, designing a branded apparel and accessory line, and building brand recognition through consistent messaging.
Sports Authority
Team Lead / Manager | 08/2012 - 10/2015
Led a team of 30+ sales associates to oversee daily store operations, including merchandising, sales, marketing, training, cash management, payroll, inventory management, customer service, and technical support.
Entercom
Account Executive | 08/2011 - 05/2012
• Build and own, dynamic, always-on account plans detailing critical insights and new business opportunities aligned to customer
• Handle customer transactions from start to finish including initial needs analysis, recommending appropriate digital solutions, delivering a detailed proposal and contracting with the client
• Perform strategic research in the development and ongoing maintenance of potential customers
Alpha Media Group
Director of Advertising Sales | 08/2007 - 07/2009
• 2008, $5 million in New Business sales (prior to arrival, department had only $400,000 in sales)
• 2009, promoted from Manager to Department Head for multiple publications
• Development of local sales revenue goals and determine each Account Executive's annual revenue goals and achieve local revenue budget by assuring each Account Executive reaches budget objectives including print, digital and event
Education history
Providence College
BS | 2000 - 2004
Saint Peters University
MBA | 2009 - 2011
University of Pittsburgh
Certificate of Completion | 2002 - 2002
Western Colorado University
The Outdoor Industry Business Certificate (OIBC) | 2020 - 2020
